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2,486 of 2,575 people found the following review helpful
I won't waste your time with a rundown of what "How to Win Friends and Influence People" is about. With over 400 reviews on Amazon, with over 15 million copies sold, and with a very self-explanatory title, I think you all get it. For the rare person who may not know what this book is about, here's a succinct description: in 1930s vernacular prose, Dale Carnegie explains that by appealing to the other person's highest ideals, remembering the other person's name, letting the other person do most of the talking, speaking in terms of the other person's interests, allowing the other to save face, by "throwing down a challenge," etc., you can make a friend out of just about anyone.

The advice is largely sound, but I think the reader should keep in mind the context within which this book was written. "How to Win Friends and Influence People" was written in the 1930's and intended primarily as a companion book to Dale Carnegie's classes on how to be a good salesman. In other words, these techniques work very well in the context of sales and public relations, i.e., in relationships that are not expected to be deep and/or long-lasting. I wouldn't recommend using these techniques on close personal friends. Doing so may make a person come across as a bit "plastic."

Also, there is one major point that I think needs to be remembered, but unfortunately is nowhere to be found in "How to Win Friends and Influence People." During my research of Dale Carnegie's techniques, I came across what I believe may be the only biography available about him: Dale Carnegie: The Man Who Influenced Millions by Giles Kemp and Edward Claflin. This book reveals many interesting things, such as the fact that Dale Carnegie grew up poor; he lost part of his left index finger when he was a child; he often broke many of the tenets set forth in this book, often forgetting others' names, often arguing with others, etc. But what I found most interesting was that the last chapter of "How to Win Friends" was to describe those individuals with whom none of Dale Carnegie's techniques work. In this unpublished chapter, Carnegie wrote that there were some people with whom it was impossible to get along. You either needed to divorce such people, "knock them down," or sue them in court.

Why is that chapter absent from this book, you ask? Well, Dale Carnegie was in the middle of writing this chapter when he was offered a trip to Europe, and rather than complete this last chapter he decided to take the trip. The uncompleted book was sent off to publishers, and Carnegie shipped off to Europe.

Giles Kemp and Edward Claflin say that given the optimistic tone of the rest of "How to Win Friends," the European trip was perhaps the better choice. Reconciling the the unwritten chapter with the rest of this optimistic book would've been nearly impossible, they say.

Anyway, I think that this unpublished chapter is important to keep in mind. I had to learn the hard way that the unpublished chapter is very true. There are some people with whom it is impossible to get along. When you meet up with such people, and believe me you will, don't think that you've failed the Carnegie techniques. Instead, remind yourself that you are experiencing exactly what Carnegie describes in that pragmatic, unpublished chapter. And then quickly move on to the nicer people!
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986 of 1,031 people found the following review helpful
on June 26, 2004
His advice is so obvious and so easy, so how come it's so difficult to do yourself and so rarely found in others? Is it cynicism or manipulation? No, it's human nature: Do Unto Others ...
? "Speak ill of no man and speak all the good you know of everyone."
People react very badly to criticism; don't do it, not to their face nor behind their back ... especially not behind their back.
? Say "Thank You".
Express appreciation. People yearn, yearn to be appreciated.
? Talk about what people want and help them get it.
"Arouse in others an eager want."
Corollary: let others take credit for your ideas; they'll like your ideas a lot more if they believe them to be their own.
? Be happy to see people.
Greet everyone you meet and show an interest in them. Remember the things that are important to them.
? Smile!
? Remembers peoples' names!!
Remember it, use it when talking to them. A person's name sounds beautiful to them.
? Draw people out.
Encourage them to talk about themselves and their interests.
? Actively research the other person's interests.
? Every person you meet feels themselves superior to you in some way.
Strain to find out what that is and recognize their importance. Talk to people about themselves and they will listen to you for hours.
? Don't argue!
Give in! Agree that the other person is right; often they are and if they aren't, you'll never convince them of it by arguing.
? Don't ever tell a person they're wrong.
They may be but telling them so is always counterproductive. It is difficult for a person to admit to themselves that they are wrong; harder still to admit it to others.
? If you know you're wrong, admit it.
Openly and freely admit whenever you're wrong. And always leave open the possibility that you're wrong even of you think you aren't.
? Friendliness begets friendliness.
Always begin that way. Don't accuse.
? Never neglect a kindness.
Look for ways to do or say something nice.
? Start out by emphasizing areas of agreement.
When a person has said "no" it's hard to get them to change even if they know they're wrong.
? Let the other person do most of the talking.
Listen patiently and don't interrupt. Let your friends be better than you.
? Let people come to your conclusions.
First, tell me what you expect of me; then tell me what I can expect of you. People will generally live up to the commitments they make to you as long as they came up with them on their own.
? Think always in terms of the other person's point of view.
Where they stand depends on where they sit; figure out where they're sitting.
? ? of the people you will ever meet are dying for sympathy.
Give it to them and they will love you.
? A soft answer turneth away wrath: but grievous words stir up anger.
? Dramatize your ideas.
"Don't use logic; tell stories." Make your ideas visible, concrete. Bear in mind that people don't know until you show them what you mean.
? Stimulate in others their innate desire to excel (perhaps through a friendly challenge or through competition).
? Don't go sailing into difficult interpersonal situations with guns blazing. You'll always get a negative reaction.
? Change "but" into "and".
Be indirect in your criticism. Praise before you condemn.
? Ask questions rather than giving orders.
? Be very careful to help others preserve their dignity.
? People crave recognition: praise the smallest improvement and praise every improvement.
? Treat people as though they had the virtues you wished they possessed.
Give them a reputation to live up to and they will work like crazy to live up to it.
? Praise the good; minimize the bad: encourage.
Make achievement seem possible. Take and encourage little baby steps. Seek out even the most insignificant of successes.
? Napoleon: I could conquer the world if only I had enough ribbon.
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560 of 591 people found the following review helpful
on August 17, 2002
When I was 12 years old my best friend gave me a copy of this book and told me that I might find it interesting. He could not have been more right, for I delved deep into the book and I finished it in a matter of 2 weeks (to me it was a record to finish a book so quickly at that age!) I found the book to be very informative and entertaining at the same time. The author, Mr. Dale Carnegie, will not introduce a principle or a notion without supporting it with at least one real life story where the principle introduced was proven effective. After that point I noticed a great, almost immediate, effect on my behavior as I was growing up. I noticed that I have become a very good negotiator with my parents and teachers, more popular at school, and I even began to understand people much better than I used to prior to reading the book. I grew up believing that this book was one of the greatest factors involved in shaping my character.
Recently though, I noticed some growing criticism of the book and its teaching, and I thought that this would be a good time for me to refresh what I learned from the book and assess its quality based on the experience I've gained since the first time I read the book. So I bought the unabridged audiotapes of the book and listened to it whenever I was in the car.
Mr. Carnegie said somewhere in the book that if one thing you learn from the book, which is the ability to understand the different views of other people in different situations, then that would be enough. And I agree wholeheartedly.
My judgment is that this book will indeed teach you how to understand the motives and the different forces playing in the different people you meet. Humans all across the globe share basic needs and characteristics that play a major role in forming their attitudes and decisions. Understanding those factors and satisfying them will be the most effective method of influence you'll ever need.
Mr. Carnegie begins the book with the foundations of developing this skill of understanding others. He extends three principles that if applied will help you identify what other people want and how you can satisfy them. After that he introduces six ways to make people like you. These methods hover around the same three principles mentioned in the beginning of the book. After that the author discusses in two parts methods and principles that help you influence people to your way of thinking.
All of this seems interesting but why are people criticizing this book, you wonder. The first issue with this book is the title. It says "How to win friends and influence people." I would have called it "How to make people like you and influence their behavior." The methods Dale introduces aren't for winning friends. You don't win friends by avoiding arguments and by projecting enthusiasm that is not honest. You'll only have them like you, but they are not won as friends, yet at least. Honesty is absent in Carnegie's teachings, and sometimes even unadvised! In one story he tells of a manager of a singer who would lie to the singer just to get him on stage!
Another observation I had on the book was the relevance of some of the stories to the principle being introduced. Some of those principles would not have worked in the stories he mentioned have the circumstances been even little different! Yet Dale would acclaim the introduced principle as the reason that the story reached the happy ending it did. But, to the benefit of the author, this happened only a few times overall and it doesn't degrade the whole quality of the book.
Nevertheless, the lack of emphasis on honesty is a serious issue. This has caused many reviewers to warn readers from reading this book. But here is where I disagree.
You'll need to read this book to learn the methods, not just to be able to understand other people, but also to be ready when others are applying them to influence you. I'll have to agree that some of these methods are extremely powerful especially if the receiver isn't ready for them. Reading this book will make you resilient to the weapons of many unwanted salesmen and negotiators.
My advice is to read but with caution. Learn the methods but always remember that honesty should always be present when these methods are being applied.
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244 of 285 people found the following review helpful
on February 9, 2004
I have to admit that people skills were never my strongpoint. While I had no problem making friends, my problem was handling problem people and taking a leadership role.
I read the book "How to Win Friends and Influence People" many times. It made all the difference in human relations and I made the transition to a people person to the point where I can handle anybody and have developed strong leadership skills.
While the book is great, I really enjoy the cd's. Nice 8 pack that helps to reinforce the material while driving around. Great program.
Dale Carnegie's "How to Win Friends and Influence People" was the first and best self help book. In my opinion it is still the best.
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64 of 72 people found the following review helpful
on May 23, 2004
It's simply A-maz-ing that this great book is still the best human realtions book on the planet and remains a best seller after 80 years!
I've been through 6 copies so far. Great book. Highly recommended.
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82 of 95 people found the following review helpful
on August 27, 2003
In discussions with clients, I am becoming increasingly aware that many scientific and technical folks are being placed in leadership positions for the first time with little or no training and the most popular topic of discussion is "How do I motivate people?"
How to Win Friends and Influence People is a great place to start. Although its title provokes images of snake oil salesmen, or Chris Farley's Saturday Night Live bit as Matt Foley, motivational speaker, the book is filled with timeless instruction written in plain language. For example, in his chapter on listening skills, Carnegie explains why listening is so important:
"Remember that the people you are talking to are 100 times more interested in themselves and their wants and problems than they are in you and your problems. Remember that a person's toothache means more to that person than a famine in China which kills a million people."
Although the book was originally penned in 1936, it has been updated over the years and its popularity has not diminished. It contains thirty principles of human behavior that are illustrated with copious examples. Quotations and anecdotes are included from scores of historical figures including Abraham Lincoln, Teddy Roosevelt, Sigmund Freud, Charles Schwab, and Confucius. I found the top ten principles to include the following:
* Don't criticize, condemn, or complain.
* Give honest and sincere appreciation.
* Become genuinely interested in other people.
* If you are wrong, admit it quickly andemphatically.
* Let the other person feel that the idea is his or hers.
* Try honestly to see things from the other person's point of view
* Dramatize your ideas.
* Let the other person save face.
* Give the other person a fine reputation to live up to.
* Let the other person do a great deal of the talking.
If you can get past the title, I highly recommend How to Win Friends and Influence People as guidebook for motivating people.
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111 of 130 people found the following review helpful
on April 3, 2005
For those of us who work in psychology, there is often a tendency to look down on works that were created for the mainstream population. They are sometimes dismissed as "pop psychology." I believe that I regarded How to Win Friends... until I read it upon the recommendation of a friend. I could not have been more wrong about a book. Although Carnegie's title is often the target of derision, it is a deceptively deep and important work. There's a very good reason why How to Win Friends... has been a bestseller for seventy years as the man shares essential truths with us about human behavior. Every single one of us can profit from his advice. His central ideas, such as that one should avoid arguments whenever possible, cannot be questioned. The command that one should listen to others and let them talk about themselves is crucial to being liked. A "simple" idea like that one is one that actually works. I'm considering putting his nine rules for effective leadership on my wall so I can remember to generate enthusiasm in others and lead by example.

I was really surprised as to how much this book matters and how much I learned by reading it. Yes, some of the advice may be obvious, but it brings the correct way in which to interact with others to the forefront of the mind and that's why it's so valuable.
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176 of 209 people found the following review helpful
on February 9, 2004
A friend of mine just got me started in a network marketing company. I asked his upline what is the best way to get my business started off quickly. And he said, "people--you need to go out and meet people."
I was ready to quit. Nobody I knew would be a good candidate for a business and meeting new people and approaching them on a business opportunity scared the heck out of me.
He suggested that I read How To Win Friends and Influence People and that this book would teach me what I needed to know to develop the ability to positively influence other people. Cool.
I read the book and it worked. I overcame my fears and created a great downline. Now I am recommending How To Win Friends and Influence People to everyone I know. By the way, I also overcame my fear of public speaking and am conducting both business presentations and trainings for my reps.
The book is great. I highly recommend it.
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19 of 20 people found the following review helpful
on May 31, 2007
I love the messages in this book. The rules are simple and clear. The stories are so easy to read and understandable. It is easy to see why this book has stood the test of time. Though it was written years ago, Dale Carnegie's message is true today and very important. The essential message was that in order to be successful it is important to look outward. Pay attention and take care of others. This simple idea will enable anyone to be more influential in one's life. It is also important to have integrity and respect for yourself; but also to be respectful of others in your life. There are several chapters about dealing with negative situations and how by caring about the other person, the situation will turn out more positively.

This book is really helpful for business. I am responsible for sales and there are ideas that Mr. Carnegie shares that I have found very helpful. Mr. Carnegie shares stories about how some salespeople can have incredible success by following simple ideas. One idea is to be truthful and to show passion for what you sell. Someone that is passionate about the insurance policy they are selling is going to be more effective than someone who is indifferent. I loved this book so much, that I am buying this book for my staff and will share it immediately.

I have also found real success after reading the book, "How to Create a Magical Relationship" by Ariel and Shya Kane. This book was also incredibly profound and I have found that after reading it, my life is richer and more rewarding. The Kane's' book resonates with the principles of Dale Carnegie. One of the main precepts having magical relationships is about taking 100% responsibility for the relationship. Honesty, integrity and passion are also traits that are common between the Kanes and Carnegie. Wonderful relationships are allowed to flower when we take the focus off ourselves and take care of others. It is tremendously rewarding and powerful. The concept of "true" listening is also important to both authors. I've come to believe that most of us think that we are listening, but what true listening entails is that you listen to what the other person is saying from their point of view. I have really enjoyed both of these books tremendously and heartily recommend both of them.
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35 of 40 people found the following review helpful
on May 1, 2015
This book was not what I was expecting. I can't comment on the content, but the way that this book is laid out is terrible and makes me not want to read it at all.

To begin, I don't judge a book by it's cover, but the illustration in the front is terribly pixelated.
It's oversized at 8.5"x11" with excessively large font and minimum margins that make it hard to take in the text at a glance.
Its deviance from the typical book publishing norm makes me question how legitimate it is. It doesn't have specific publishing, copyright, or trademark information, and it doesn't have a title page. It also starts off with a set of "rules" starting at #6.
The best part is that it says towards the back that it's printed from an e-book.
If I wanted an e-book, I would have gotten an e-book. Looking back, I should have checked the inside on the site which would have told me exactly that it is basically a printed e-book.
It's probably more costly for me to return this book than keep it, but I'm disappointed at the quality control (if there is any) that let this book even be sold here.
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