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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Short and Helpful,
This review is from: How to Win The Hispanic Gold RushTM: Critical Cultural, Demographic, Marketing, and Motivational Factors (Paperback)
This is a short and helpful read to anyone who is a beginner in Hispanic Advertising. Some of the stats are outdated today but the principles are still certain. There is some repetition, even for such a short book but I'm glad I read it just the same.
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How to Win The Hispanic Gold RushTM: Critical Cultural, Demographic, Marketing, and Motivational Factors by Francisco Valle (Hardcover - October 8, 2003)
$22.95
In Stock | |
 
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