How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web [Paperback]

Catherine Seda (Author)

Book Description

Publication Date: February 19, 2007 | ISBN-10: 0321496590 | ISBN-13: 978-0321496591 | Edition: 1

If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press.

Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand.

This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.

This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.

Editorial Reviews

Review

“You should pounce on Cat’s book. This is a timeless guide through the jungle of online marketing and PR.”
~ Bryan Eisenberg, New York Times bestselling author of Waiting for Your Cat to Bark? and Call to Action

" How to Win Sales & Influence Spiders is a comprehensive guide full of great information for both newbies and experienced marketers. Not only will this book help you easily find more customers, it'll show you how to get free publicity–from the search engines and the media–that can last a lifetime on the web."
~ John Jantsch, award-winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.


“If you're looking for a general, all-around book on Internet marketing written by a savvy expert, you needn't go farther than How to Win Sales and Influence Spiders by Catherine Seda, a columnist for Entrepreneur Magazine. Strongly recommended for those looking for an excellent overview.” ~ Dr. Ralph F. Wilson, Internet expert & publisher of Web Marketing Today

About the Author

12-Year Internet Marketing Veteran
Catherine is author of the best-selling book Search Engine Advertising, Dean of LA College International, and columnist for Entrepreneur magazine. Her revolutionary approach to Internet marketing enables entrepreneurs and large corporations to increase their business in 30 days or less. Get her free “Top 10 Internet Marketing Mistakes” report at www.CatherineSeda.com.

Product Details

• Paperback: 224 pages
• Publisher: New Riders Press; 1 edition (February 19, 2007)
• Language: English
• ISBN-10: 0321496590
• ISBN-13: 978-0321496591
• Product Dimensions: 9 x 7.1 x 0.5 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
• Amazon Best Sellers Rank: #633,807 in Books (See Top 100 in Books)

More About the Author

Catherine Seda, Internet marketing strategist,has helped companies leverage the Internet as a marketing tool since 1995. She is currently an Entrepreneur magazine columnist and eBay University instructor. She is also author of the best-selling book How to Win Sales & Influence Spiders: Booting Your Business & Buzz on the Web and, as one of the leading experts on search marketing, has been quoted in eWeek.com, C/Net News, The E-Commerce Times, The NonProfit Times, and other publications. Catherine believes red meat is one of the four basic food groups. Carnivores and vegetarians alike are invited to check out her Web site for free articles and her e-zine.

Customer Reviews

Most Helpful Customer Reviews

23 of 25 people found the following review helpful:

4.0 out of 5 stars Just a thought, April 16, 2007

By 

ABC - See all my reviews

This review is from: How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback)

I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...

5 of 6 people found the following review helpful:

5.0 out of 5 stars Great online marketing and PR advice that is worth thousands of dollars, April 21, 2007

By 

Manny Hernandez "@askmanny" (Bay Area, CA) - See all my reviews
(HALL OF FAME REVIEWER)   

This review is from: How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback)

I learned about Catherine Seda back in 2004, when she published her classic book "Search Engine Advertising". Earlier in 2007, she came back with this other title, "How to Win Sales & Influence Spiders", one that handsomely complements her work and offers marketers and business owners alike a plethora of information to feed from and make the most out of the options available nowadays to catapult your business online.

With the assistance of contributing author Amanda Watlington (another legend in the Search Marketing space), Catherine covers PR, blogging, social networking, podcasting, e-mail campaigns, affiliate marketing, PPC and more sharing her knowledge while she interviews experts in each of the topics and wraps up each chapter with an insightful Success Story (read "case study") to drive the points home.

In the end, between the material covered and its relevance, combined with her fresh writing style, the book ends up being an enjoyable read that is worth thousands of dollars, if you apply her suggestions as a part of your marketing and PR efforts.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great .. Just Great, May 16, 2008

By 

A. Ryan "scandal" (nc) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback)

Just when I was ready to wipe the dust off of my Internet Marketing Books to "brush up" from just a year ago, out comes this book.

After reading this book, I realize now that my "other" books seem antiquated. I have no need for them now as "Win Spiders" has introduced me to the next generation of Web Buzz and Marketing.

Catherine Seda really has her finger on the pulse as this book opens your eyes to what is working now and what is not working.

If your not using these techniques this book teaches, your behind the eight ball. I would like to see a full blown "course" from the author as I will be the first in line to own it. Great Job !!