Customer Reviews

How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web

5 star:		(17)
4 star:		(3)
3 star:		(0)
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1 star:		(0)

 

 

I just wanted to add that I find it rather suspicious that all the earlier reviewers had written 1 or 2 reviews in total and are bragging about this book like hell. They also share similar vocabulary and writing style...

I learned about Catherine Seda back in 2004, when she published her classic book "Search Engine Advertising". Earlier in 2007, she came back with this other title, "How to Win Sales & Influence Spiders", one that handsomely complements her work and offers marketers and business owners alike a plethora of information to feed from and make the most out of the options available nowadays to catapult your business online.

With the assistance of contributing author Amanda Watlington (another legend in the Search Marketing space), Catherine covers PR, blogging, social networking, podcasting, e-mail campaigns, affiliate marketing, PPC and more sharing her knowledge while she interviews experts in each of the topics and wraps up each chapter with an insightful Success Story (read "case study") to drive the points home.

In the end, between the material covered and its relevance, combined with her fresh writing style, the book ends up being an enjoyable read that is worth thousands of dollars, if you apply her suggestions as a part of your marketing and PR efforts.

Just when I was ready to wipe the dust off of my Internet Marketing Books to "brush up" from just a year ago, out comes this book.

After reading this book, I realize now that my "other" books seem antiquated. I have no need for them now as "Win Spiders" has introduced me to the next generation of Web Buzz and Marketing.

Catherine Seda really has her finger on the pulse as this book opens your eyes to what is working now and what is not working.

If your not using these techniques this book teaches, your behind the eight ball. I would like to see a full blown "course" from the author as I will be the first in line to own it. Great Job !!

I liked this book. It covers Internet marketing in a pretty thorough manner. There's material about online public relations or reputation and credibility building. And there's coverage of online advertising. The book is split into two parts and ten chapters as follows:

I. Using public relations for longterm success (Chapters 1-5)
II. Making online advertising profitable for your business (Chapters 6-10)

1. Winning the SEO battle
2. Leveraging articles for the Web
3. Blogging for business
4. Networking in social media
5. Broadcasting your message
6. Connecting through email
7. Unleashing an affiliate force
8. Maximizing pay-per-click
9. Reaching out through contextual advertising
10. Targeting shopping communities

The book is well written and outlined pretty well. I'm not sure chapters 6 and 10 belonged in Part II, but who knows? And I'm not sure it is possible to UNLEASH an affiliate force (Chapter 7). But who knows? I would have liked the book better if chapters 1-6 and 10 had been included in the main body of the book. And the advertising and referral fee stuff were included in a short appendix section or saved for another book.

I think chapters 2, 3, and 5 were intimately related. And I would have kept them together instead of breaking them up by inserting Chapter 4 as the author did. And Chapter 5 (podcasting) could have been split into two chapters with one being about streaming audio and the other being about streaming video. 4 stars!

Catherine Seda's presentation of information is enjoyable and most of all understandable. Whether you have been in the website development space for 15 years or 15 months she delivers the information in a manner which enables you to grasp and then implement it. I found that she confirmed what I knew and then gave me some new tactics and strategies that I am employing now for the first time. I highly recommend this book to both web savvy individuals and those just beginning.

Okay, I don't know about you, but for ME the whole internet marking thing is so overwhelming. So much to do, yet so important to learn and master if you want to keep hands on in your business. Catherine Seda's book is so easy to understand. It's as though she wrote it just for me. And one important plus, I have not yet found another book that adequately explained "Spiders" in internet marketing. There is so much great stuff in here, I am still putting it all into practice.

Having been in traditional marketing for the past 35 years and being new to internet marketing within the last 9 months, I'd still be stuck in the "build a website and they will come" mentality if it weren't for Cat's first book, "Search Engine Advertising." Now, I've earned another college degree in PPC and with Cat's new book, "How to Win Sales & Influence Spiders" I will earn my Master's degree! From public relations to online advertising, Cat covers all the avenues with thoroughness that newbies like me need to learn their way along the internet marketing highway. Everyone from entrepreneurs to corporate dogs need to know this material if they expect to make it in this new age. Cat leaves no stone unturned with each information-packed chapter, and she gives specific how-to tips and warnings, not just generalities like so many other books. Each chapter gives clear and concise information without any clutter that leaves everyone with an "I can do this" attitude. This is the second volume of a set that belongs on every internet marketer's desk and not on a shelf!

K. C. Rogers
EVP & CIO
Cossidia USA [...]

It's no secret that marketing on the Web takes more than just slapping up a website and hoping people will flock to your URL. Amazingly enough, I still run into clients who use as a haphazard method and believe they truly are marketing.

Now I have an expert resource I recommend so clients easily understand the components of Web marketing. My new secret weapon is Cat Seda's latest book How to Win Sales and Influence Spiders ~Boosting Your Business and Buzz on the Web. Seda skillfully explains the playing field on the web, and she uses language that is easily understandable even to newbies.

Some of the key points, you'll take away from this book are;

- The big picture overview of search engine marketing and SEO
- Step-by-step instructions on how to build links
- A differentiation between black hat and white hat tactics on the web (Reminds me of Mad Magazine spy versus spy. There really is good and evil out there)
- The good the bad and the ugly on squeeze pages
- Social media networking

If any of the items on the bulleted list sound foreign to you, I encourage you to grab a copy of this book today! These are tips and tactics you'll need a good firm grasp on when you begin your Web marketing efforts. You'll discover when you read the book, but there's a lot more to Web marketing than meets the eye.

Plus, Seda uses real world examples with the big players (Fire Mountain Gems & Entrepreneur just to name a couple) and and entrepreneurs. By illustrating how it's really done and showcasing the results, Seda highlights exactly why Web marketing is so important.

As a writer and consultant, I was especially impressed with the example about article marketing to generate a six figure income from one project.

I've been following Seda's work for some time via her articles in Entrepreneur Magazine. I also had the opportunity to meet her in person at Lorrie Morgan- Ferrero's Speed Copywriting Workshop and for what it's worth Cat Seda is the real deal. Her internet integrity is impressive, and when it comes right down to it, I'll do business with the white hats any day. After all, who wants to deal with the spam police? Read this book and you'll be on the right track.

How to Win Sales and Influence Spiders is a good introduction to the subject. Reading it is not a sleep aid like so many tech. books tend to be.

This book is written for businesses who want to improve their on-line presence. Not a book about HTML code or tips for those savvy on web page technology. This book is straightforward, giving you simple strategies that can really generate some great ideas. Perfect for the small business owner or the consultant looking to broaden their marketing offerings.