About the Author
Eric Weber began his career as a copywriter in advertising and has created dozens of America's best-known an campaigns, including "Be A Pepper" for Dr. Pepper, "It's Nice to Feel so Good About a Meal" for Kentucky Friend Chicken, "It's an Up Thing" for 7-Up and many othe rs. He has served as Executive Creative Director at Young & Rubican in New York City and Foote, Cone & Belding in Chicago. In addition to his advertis ing writing, Eric has had over 30 books published, two of which have been made into movies - Separate Vacations and How to Pick up Girls!
Excerpt. © Reprinted by permission. All rights reserved.
Introduction: When I wrote the book
How to Pick Up Girls!, I did not have lofty expectations. My aim was simply to produce a concise and helpful book on a subject that gives a lot of men a lot of trouble... To date,
How to Pick Up Girls! has sold over two million copies, and sales are still going strong...I became a recognized authority on a subject that was getting more and more attention-male/female relationships. Questions came my way by the hundred. Recently many of the questions have had a startlingly similar theme: How do yo develop a relationship with a woman "after" you pick her up? How do you ask her out for a date, and then a second and a third and an eighteenth? How do you establish genuine feelings of warmth and affection? How do you get her to like you? How do you take her to bed? Sometimes, even, how do you get her to marry you? I decided it was time for a sequel... If there is a central theme to
How to Win the Woman of Your Dreams, it is that forming relationships with women-with beautiful, interesting, charming, one-hundred-percent desirable women-is a great deal simpler than you probably imagined. Another aim of this book is to dispel myths that hinder men as they try to form relationships with women. Here's the first one: Many men believe that there is something magical or mystical about relating to the opposite sex. There isn't. Believe me, crystal balls would only get in the way... Instead of either moping and hoping for the "right" woman to enter your life, or wailing and flailing at the stars for casting you as "Joe Average," it's time to take practical steps toward ensuring that you do have more sustained and satisfying contact with the fairer sex. This book is crammed with strategies, approaches, procedures, and techniques that will guarantee you success. These are not the abstract, vague, "find yourself" type notions that litter most self-help books; these are clear, precise, and concrete-- the kind of tips I'd bet you ten bucks would work if you and I made a bet while in a bar....