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How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business Paperback – May 24, 2010

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How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business + Why Women Mean Business: Understanding the Emergence of our next Economic Revolution + Through the Labyrinth: The Truth About How Women Become Leaders (Center for Public Leadership)
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Product Details

  • Paperback: 424 pages
  • Publisher: Wiley; 1 edition (May 24, 2010)
  • Language: English
  • ISBN-10: 047068884X
  • ISBN-13: 978-0470688847
  • Product Dimensions: 8.3 x 5.1 x 1.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,386,034 in Books (See Top 100 in Books)

Editorial Reviews


‘The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business.' (ChangingPeople.co.uk, April 2010). ‘…clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best…' (Women Mean Business, June 2010).

From the Back Cover

“Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step.” – John J. Harris, Chairman and CEO, Nestlé Waters

“This book is the best overview of the extraordinary business opportunity women represent.” – Julie Gilbert, Founder and CEO, Wolf

  “How Women Mean Business is a must-read for any manager.” – Emilio Umeoka, President, Microsoft Asia Pacific

“How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century.” – Cherie Blair

“A must-read for any leader wanting to use gender differences as a strategic lever to develop their business.” – Jean-Pascal Tricoire, President and CEO, Schneider Electric

Business Needs a Better Balance of Women and Men

All the evidence shows that balance leads to more innovation and better business performance – after all, women are most of the market and much of the talent. Leaders have now understood why it is important, but are still struggling with how to make it happen.

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Most Helpful Customer Reviews

Format: Paperback
This is one of two books written by Avivah Wittenberg-Cox that I have recently read, the other being Why Women Mean Business published two years earlier (2008). Although they examine many of the same socioeconomic issues and core concepts, it would be unfair to both books to suggest that one is a prequel or sequel to the other. There is much to be said for reading both, perhaps WHY first, but each can - and indeed should - be judged on its own merits. At least that is the approach I now take.

In a perfect business world, all organizations are pure meritocracies. Only the best people recruit, interview, hire, and then train only the best candidates. Those hired then become evangelists for the organization while helping to ensure that- at all levels and in all areas - operations are productive, efficient, and profitable. Moreover, the organization has a steadily growing customer or client base, all of whom are evangelists.

In the business world as is, however, there are inequities and imbalances as well as ignorance, arrogance, incompetence, fraud, waste, etc. The best that leaders can do is to drive a process of continuous (albeit imperfect) improvement in terms of what is done, how it is done, and by whom. As the book's subtitle correctly indicates, what Wittenberg-Cox offers is a "step by step guide to profiting from gender balanced business." Only an organization's leaders can - and should - determine the nature and extent of what that balance should be. As she correctly notes, "This is not about the advancement of women: gender balance -- a relevant mix of both men and women -- is simply better for business."

These are among Wittenberg-Cox's key points that caught my eye:

o There is no glass ceiling.
Read more ›
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2 of 2 people found the following review helpful By Larissa on December 9, 2010
Format: Paperback Verified Purchase
"How Women Mean Business" is a refreshing perspective on how integrating women into the modern workplace is in fact a business problem, not a "women's problem" and I have long held this view! What is also enjoyable about this book is that the increasing utilisation of "half the talent pool" is proving to be beneficial for the company bottom line and is certainly grabbing the attention of all senior managers of companies around the world. A must read!
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