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How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation Paperback – March 3, 2009


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Product Details

  • Paperback: 224 pages
  • Publisher: Ballantine Books (March 3, 2009)
  • Language: English
  • ISBN-10: 0345501799
  • ISBN-13: 978-0345501790
  • Product Dimensions: 5.2 x 0.6 x 8 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #536,564 in Books (See Top 100 in Books)

Editorial Reviews

Review

"The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table." --Keith Ferrazzi, author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

"Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It's the best make-over I ever got."--Veronica Webb, TV Host

"I have had the privilege of working with Frances Cole Jones and witnessing her uncanny ability to get to the bottom of what's working and what's not. How to Wow embodies her logical, easy to follow and fun strategies for personal transformation. No matter whether you are at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world." --David Beal, President, National Geographic Entertainment


From the Hardcover edition.

About the Author

Frances Cole Jones founded Cole Media Management in 1997. From the beginning, the company’s focus has been cultivating clients’ inherent strengths to develop the powerful communication skills that will enhance their professional and personal performance. The scope of her work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. She also provides presentation skills seminars and speechwriting for clients. She lives in New York City.


From the Hardcover edition.

More About the Author

Frances Cole Jones is the author of How to Wow: Proven Strategies for Selling Your (Brilliant) Self in any Situation and The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World (Ballantine Books/Random House). She also has an app for the iPhone and iPad called "Interview Wow".

Time Magazine said, "Jones' shrewd book will give the nervously employed that requisite competitive edge."

Her blog (http://www.francescolejones.com/blog/) was voted one of the top 100 websites for women by Forbes.com

Frances appears frequently on ABC and Fox News, is a body language expert for The Insider, a business etiquette expert for Demand Media's eHow video series, and a job interview expert for About.com.

Frances speaks frequently around the country on topics such as "10 Things You Can Do Today to Wow Tomorrow", "Catch Your Customer's Attention--Keep Their Trust", and "The Art of Selling".
In addition to writing and speaking, Frances is the President of Cole Media Management, a media training company focused on cultivating clients' inherent strengths to develop more powerful communication skills.

Prior to founding Cole Media Management, Frances worked at St. Martin's Press, Viking Penguin, and Doubleday as an editor of commercial nonfiction. The experience of helping authors translate their ideas into books that retain their unique voice is part of what makes her valuable to clients. "There's no point in my writing a perfectly crafted sound bite that you have to strain to remember," Frances says. "You need to sound like you. You on your best day."

For more information visit www.FrancesColeJones.com.

Customer Reviews

I would summarize the book as good manners for business.
Armando L. Franco Carrillo
Very good book and would be a good read for anyone seeking ways to refine how you prepare, present, and be the best of "Your [Brilliant] Self".
D. Kearsley
It covers so much ground that it's pretty important to read it several times just to remember all the useful steps involved.
B. E Jackson

Most Helpful Customer Reviews

16 of 17 people found the following review helpful By Michael P. Maslanka on May 4, 2008
Format: Hardcover
This is not so much a book as it is a thrown together stew of ideas, suggestions and advice. Most of it pretty tasty. On listening? She tells us listen to learn and keep that your focus. On meetings? Don't pass out a handout because there will always be those who read ahead. On asking someone to do something? Say 'I request" or "My request is", more professional, less adversarial. She offers good advice on cold calling and how to follow up with people you have met---be specific, not general, try to move the process forward(if they say they can't meet, don't just say sorry to hear that but also ask when would be a good time). Also, her book does not, like so many books, start off with a 30 page throat clearing. She gets right to it. Good for her. Take a read.
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12 of 13 people found the following review helpful By Dr. Milo Jones on May 5, 2008
Format: Hardcover Verified Purchase
Having tried a large number of such books (my livelihood depends on making a good personal impression), I can say without reservation that How to Wow is the best book of its type available: the advice it contains is hard-hitting, fresh and straightforward. Unlike other volumes I have tried about self-presentation, the advice offered is unique, and the author's examples are drawn from a variety of occupations. At the same time, her methods and advice seem to be applicable to almost anyone: no matter how good you are already, the day after you read this book, you will be making better impressions.

Most refreshing is the fact that How to Wow avoids the trap of so many of its peers, which can be summarized as "Things your mother told you about how to make a good impression that you've forgotten or let slip".

In my view, How to Wow will become a modern classic, and is indispensible to anyone in a trade that requires either presentations or public appearances (or their handlers).

I only wish that I had had this advice fifteen years ago!
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5 of 6 people found the following review helpful By John La Sala on May 16, 2008
Format: Hardcover
How To Wow is spot on about how to burnish you presence in the world. Spoken with a humorous and a non condescending tone, Frances Jones easily presents and diffuses some of the most basic yet vexing conundrums of the business of life. Whether you are titan of industry or intern with your first toe in the door "How to Wow", like any good encyclopedia, reminds you of what your mother, teacher or mentor taught you and more importantly explains what they didn't.

Excellent read, open to any page and walk a way a little sharper for it.
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3 of 4 people found the following review helpful By I Sing for Life on August 6, 2009
Format: Paperback
I decided to pick up this book because I am very shy when meeting new people. Naturally, I get nervous when speaking in front of groups, even if it's just three or four other people.

There were some items that I have heard of before...where to put your name tag, order similar items for a business lunch/dinner, don't order alcohol if your host doesn't, etc. However, the author presented this information in a humorous manner, making the book easy to read!

There were a lot of tips and ideas that I had never heard of. After only reading the book once, it is hard to remember everything you read, so after reading it again, I feel I will be better equipped to implement some of the strategies. I've always had trouble figuring out how to introduce myself to strangers at a networking event, but this book has some basic ideas how to do that...it is common sense, but most of us don't think logically!

I liked the book, and I will be re-reading it soon.
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3 of 4 people found the following review helpful By SupaDave on February 4, 2010
Format: Paperback
"How to Wow" is a clearly articulated guide book for presenting yourself as if you are someone that has their sh!% together. Of course, Frances would probably frown on my swearing in her review.

The book covers everything from public speaking to one on one introductions to resume writing, and job interviews.

I actually had some short presentations over the past few days (perfect timing for picking up the book) and the tips and techniques made significant differences. I even had one person comment that public speaking "must just come naturally", which is laughable to anyone who knows me.

Some of the reviewers have pointed out that much of the advice is common sense, and it is. However, just because it's common sense doesn't mean we are practicing these rules.

There are plenty of new nuggets mixed in with reinforcing basics to make this book a must-read for anyone looking to succeed.
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1 of 1 people found the following review helpful By Janet Hill on August 4, 2008
Format: Hardcover
HOW TO WOW is like having a trusted adviser/wise friend whispering in your ear and guiding you along. This book is a refreshing addition to this genre, and can be read cover to cover, or, thanks to the incredibly detailed and helpful table of contents, you can dip in and out, and easily find the topic that best suits your immediate needs. Frances Cole Jones provides advice that is smart and savvy, but most important of all, TIMELESS. Do yourself a favor and buy this book.
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5 of 7 people found the following review helpful By C. W. Paddock on May 8, 2008
Format: Hardcover
Loved the book! Its SMART. Its witty, its sharp, a direct how-to handle/manage/approach business that is fun and interesting to read. Frances is brilliant at teaching the obvious and not so obvious, while being humble at the same time. I am a better person having read her book. Thank you!
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2 of 3 people found the following review helpful By John Possumato on July 20, 2008
Format: Hardcover
I've read a dozen or so books of this type, usually when I'm looking for a mental primer or reminder of sorts of what I should do, just before I have to present in front of a crowd or be particularly persuasive in a written presentation. While most books of this genre are useful, I find many are either difficult to read and absorb in an afternoon or two and so I lose most of the message without intense study, or, alternately, they are so light and easy that they provide little new useful information beyond the obvious.

How to Wow, is neither of these extremes, but strikes just the right balance, and represents the best in a crash course in presenting ideas and being persuasive - in making presentations, in "one on one" encounters, in meetings, in interviews, etc. It's full of useful, usable ideas but written in a concise format, using persuasive language (the author puts in practice what she talks about in the "Put It in Writing" chapter). From the "don't-leave-home-without-them" general principles at the beginning of the book, to the "question and answer" information at the end, there is a lot of good useful advice and information in just 200 or so pages, presented clearly, and including a concise summary at the end of each chapter. It's hard not to take a away a lot of good new information, whether you're a seasoned veteran at presenting yourself or brand new in the business world.

If you have a limited amount of time and want to brush up on how to write and present a speech (or powerpoint), make a "one on one" pitch, conduct a meeting or interview, or just be at your best in a social situation, this book is well worth reading.

John Possumato
Possumato.com
[...]
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