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How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation [Paperback]

Frances Cole Jones
4.4 out of 5 stars  See all reviews (19 customer reviews)

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Book Description

March 3, 2009
“The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.”
–Keith Ferrazzi, author of Never Eat Alone

In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.

Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?

Inside, you’ll learn how to

• leave a lasting impression with a simple introduction
• effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
• read nonverbal responses accurately–and shift negative ones immediately
• motivate your team under deadline
• interview fearlessly and flawlessly
• write the perfect pitch, résumè, cover letter, or e-mail
• deliver speeches that bring people to their feet
• transform a PowerPoint presentation into a powerful success

With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.


From the Hardcover edition.

Frequently Bought Together

How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation + The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today's Business World
Price for both: $16.90

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Editorial Reviews

Review

"The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table." --Keith Ferrazzi, author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

"Read How to Wow if you want to change a great idea from a concept to a reality that clearly means business. It's the best make-over I ever got."--Veronica Webb, TV Host

"I have had the privilege of working with Frances Cole Jones and witnessing her uncanny ability to get to the bottom of what's working and what's not. How to Wow embodies her logical, easy to follow and fun strategies for personal transformation. No matter whether you are at the top of your game or just starting out, this book will swiftly refocus the message that you are sending to the world." --David Beal, President, National Geographic Entertainment


From the Hardcover edition.

About the Author

Frances Cole Jones founded Cole Media Management in 1997. From the beginning, the company’s focus has been cultivating clients’ inherent strengths to develop the powerful communication skills that will enhance their professional and personal performance. The scope of her work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. She also provides presentation skills seminars and speechwriting for clients. She lives in New York City.


From the Hardcover edition.

Product Details

  • Paperback: 224 pages
  • Publisher: Ballantine Books (March 3, 2009)
  • Language: English
  • ISBN-10: 0345501799
  • ISBN-13: 978-0345501790
  • Product Dimensions: 5.2 x 0.7 x 8 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #228,441 in Books (See Top 100 in Books)

More About the Author

Frances Cole Jones founded Cole Media Management in 1997 to help clients identify and cultivate their inherent strengths and, through these, develop the powerful communication skills that enhance personal and professional performance. Writing The Wow Factor and How to Wow has been her way of reaching a wider audience, "My goal is to have every person who picks these up, put them down feel more confident in their ability to present their best self --in any situation."

Prior to founding Cole Media Management, Frances worked at St. Martin's Press, Viking Penguin, Doubleday, and Broadway Books as an editor of commercial nonfiction, working on popular psychology, parenting, self-help and how-to books. The experience of helping authors translate their ideas into books that retained their unique voice is what makes her valuable to her clients. "There's no point in my writing a perfectly crafted sound bite that you have to strain to remember," Frances says. "You have to sound like you--authenticity is integral to trust."

As President of Cole Media Management, Frances' clients have appeared on The Today Show, Good Morning America, Oprah, C-SPAN, CNN, Squawkbox, The Charlie Rose Show, Larry King Live, The Discovery Channel, The BBC News, E! Entertainment, Access Hollywood, Project Runway, Top Chef, ESPN, Extra! Fox and Friends, The View, Cashin' In, QVC and others. Clients' print interviews have appeared in publications including The Wall Street Journal, The New York Times, Forbes, Newsweek, Vogue, W, O Magazine, Town & Country, Harper's Bazaar, Tatler, etc.

The scope of their work includes preparation for television and print interviews, IPO road shows, meetings with potential investors, and internal meetings with partners, sales staff, and in-house personnel. They also provide presentation skills seminars and speechwriting for clients.

Frances also writes for WomenOnBusiness.com, Intent.com, DivineCaroline.com, and Executive Travel.

Her first book, HOW TO WOW, was published by Ballantine in 2008.

Customer Reviews

I would summarize the book as good manners for business. Armando L. Franco Carrillo  |  3 reviewers made a similar statement
I liked the book, and I will be re-reading it soon. Molly I. Price  |  1 reviewer made a similar statement
Most Helpful Customer Reviews
15 of 16 people found the following review helpful
4.0 out of 5 stars A stew of useful stuff May 4, 2008
Format:Hardcover
This is not so much a book as it is a thrown together stew of ideas, suggestions and advice. Most of it pretty tasty. On listening? She tells us listen to learn and keep that your focus. On meetings? Don't pass out a handout because there will always be those who read ahead. On asking someone to do something? Say 'I request" or "My request is", more professional, less adversarial. She offers good advice on cold calling and how to follow up with people you have met---be specific, not general, try to move the process forward(if they say they can't meet, don't just say sorry to hear that but also ask when would be a good time). Also, her book does not, like so many books, start off with a 30 page throat clearing. She gets right to it. Good for her. Take a read.
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12 of 13 people found the following review helpful
5.0 out of 5 stars Fresh, concise and practical May 5, 2008
Format:Hardcover|Amazon Verified Purchase
Having tried a large number of such books (my livelihood depends on making a good personal impression), I can say without reservation that How to Wow is the best book of its type available: the advice it contains is hard-hitting, fresh and straightforward. Unlike other volumes I have tried about self-presentation, the advice offered is unique, and the author's examples are drawn from a variety of occupations. At the same time, her methods and advice seem to be applicable to almost anyone: no matter how good you are already, the day after you read this book, you will be making better impressions.

Most refreshing is the fact that How to Wow avoids the trap of so many of its peers, which can be summarized as "Things your mother told you about how to make a good impression that you've forgotten or let slip".

In my view, How to Wow will become a modern classic, and is indispensible to anyone in a trade that requires either presentations or public appearances (or their handlers).

I only wish that I had had this advice fifteen years ago!
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5 of 6 people found the following review helpful
5.0 out of 5 stars To the Point May 16, 2008
Format:Hardcover
How To Wow is spot on about how to burnish you presence in the world. Spoken with a humorous and a non condescending tone, Frances Jones easily presents and diffuses some of the most basic yet vexing conundrums of the business of life. Whether you are titan of industry or intern with your first toe in the door "How to Wow", like any good encyclopedia, reminds you of what your mother, teacher or mentor taught you and more importantly explains what they didn't.

Excellent read, open to any page and walk a way a little sharper for it.
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Most Recent Customer Reviews
5.0 out of 5 stars She knows what she is talking about !!
I really enjoyed reading this book, of course I won't remember all the tips and tricks but from now on I'll be more careful to the details. Read more
Published 20 days ago by gibaga
3.0 out of 5 stars Pretty good.
Directed at women too much. Inserted women characters when relating a true story in which men were the original subject. Some good advice, though.
Published 4 months ago by Timothy Caso
5.0 out of 5 stars Good manners for business.
I have the audio version of this book, narrated by the author.

I would summarize the book as good manners for business. Read more
Published 23 months ago by Armando L. Franco Carrillo
5.0 out of 5 stars Excellent advice for all kinds of situations
Author Frances Cole Jones doesn't pull any punches -- she tells it exactly how she sees it. And if some of her advice isn't pretty, it can save people from all kinds of... Read more
Published on July 15, 2010 by Phyllis Zimbler Miller
5.0 out of 5 stars awesome read
How to Wow: Proven Strategies for Selling Your Brilliant Self in Any Situation is a really good read. Read more
Published on July 15, 2010 by B. E Jackson
4.0 out of 5 stars Easy To Follow Advice
"How to Wow" is a clearly articulated guide book for presenting yourself as if you are someone that has their sh!% together. Read more
Published on February 4, 2010 by SupaDave
5.0 out of 5 stars Great tips!
I decided to pick up this book because I am very shy when meeting new people. Naturally, I get nervous when speaking in front of groups, even if it's just three or four other... Read more
Published on August 6, 2009 by Molly I. Price
5.0 out of 5 stars Jones Gives Excellent Advice For Everyday People
No matter what you do in life, HOW TO WOW has something for everyone. It is not possible to go through life and try and succeed at whatever you are doing without some form of... Read more
Published on June 27, 2009 by C. A. Webb
1.0 out of 5 stars Not so much
Disapointed nothing fresh. Buy a good watch. Carry a nice briefcase. Do not eat all the food on your plate. Order what the client orders, anything new?
Published on June 27, 2009 by Bob Martin
4.0 out of 5 stars Terrific, direct and relevant
Very good book and would be a good read for anyone seeking ways to refine how you prepare, present, and be the best of "Your [Brilliant] Self". Read more
Published on June 20, 2009 by D. Kearsley
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