A great book...
It is well written and does not beat around the bush.
Well worth the money.
Disappointing in not delivering the promise of the title. Very outdated. I am sorry I wasted my money.Published 2 months ago by Paul Feiger
This was an excellent read despite how "outdated" it may be. Lots of helpful advice that still applies today. Get a copy for your own collection. Highly recommend!Published 9 months ago by RH
For those in the advertising world, or looking to understand the advertising world, this book is exactly what you need. I love the vintage look of the book, very Mad Men.Published 9 months ago by Jane Morris
Got this for my son while he was in college .. he needed it for reference and said it was a good readPublished 10 months ago by Thomas Vieira
This was one of the few books which showed up on list after list of recommended reading which I didn't have in my library. I'm very happy I purchased it. Read morePublished 11 months ago by Stanley C. Scott
If you are planning to personally write good advertisements, blog title and target different market audience.... Read morePublished 14 months ago by Kasali Ajadi
A must have on every marketers and copywriters shelf. True words of wisdom that will stand the test of time for another 100 yearsPublished 19 months ago by Martin Bell