You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. You can learn to write such powerful advertisements that people go out and demand your product and no other. This is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. Learn how to grab reader attention immediately, write compelling copy that holds attention, write a call to action that's difficult to refuse, design winning layouts, increase the numbers of orders, and convert more inquiries into sales. Includes advertisement length, use of color, smart media placement, and much more.
A timeless classic, a must for anyone into marketing and direct response.Published 1 month ago by AmazingReader
I gained a lot of insight about branding by reading "Why Johnny Can't Brand" by Bill Schley and Carl Nichols. Read morePublished 4 months ago by Daniel
Disappointing in not delivering the promise of the title. Very outdated. I am sorry I wasted my money.Published 10 months ago by Paul Feiger
This was an excellent read despite how "outdated" it may be. Lots of helpful advice that still applies today. Get a copy for your own collection. Highly recommend!Published 17 months ago by RH
Got this for my son while he was in college .. he needed it for reference and said it was a good readPublished 18 months ago by Tommy
This was one of the few books which showed up on list after list of recommended reading which I didn't have in my library. I'm very happy I purchased it. Read morePublished 20 months ago by Stanley C. Scott
If you are planning to personally write good advertisements, blog title and target different market audience.... Read morePublished 22 months ago by Kasali Ajadi