Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
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..."a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business."
About the Author
Dominic Gettins' copywriting work has won many awards. His rules have been adopted by organizations, such as the BBC and Microsoft.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Good Book,
By Stefanie "Stefanie" (Michigan) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
I am an advertising student and found that this book provided good tips on how to be a better copywriter. However, it's written by a copywriter in the UK, so some of the language used can be confusing at times. There are still multiple US examples though. I'd recommend this book to anyone who's interested in studying copywriting.
1 of 4 people found the following review helpful:
3.0 out of 5 stars
Useful resource,
Amazon Verified Purchase(What's this?)
This review is from: How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
Great book as a resource. You'll need to buy other books for a more comprehensive understanding of how to write copy.
3 of 9 people found the following review helpful:
5.0 out of 5 stars
The Most Important Book to Learn Copywriting Secrets,
This review is from: How to Write Great Copy: Learn the Unwritten Rules of Copywriting (Paperback)
Start Learning Copywriting can be scary.
You always feel what you wrote has some missing elements. You feel more comfortable when you have strong pillar to hold on. You like many practical examples and explanation why it works. You also like to have complete picture of essential elements in Great copy. I am sure you also want to know what are the hidden tactics you can use even if you are just a starter in writing sales copy. Don't blink, this book is what you need. I wish I own it when I first learn copywriting, but now I own it makes my sales copy even stronger than before
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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press ads, great ads, advertising idea, writing ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
Virgin Mobile, Labour Party, Conservative Party, Lyndon Johnson, Mark Hughes, The Lynx Effect, Doyle Dane Bernbach New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
press ads, great ads, advertising idea, writing ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
Virgin Mobile, Labour Party, Conservative Party, Lyndon Johnson, Mark Hughes, The Lynx Effect, Doyle Dane Bernbach New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 12
books:
See all 12 books this book cites
- Confessions of an Advertising Man by David Ogilvy on page 29, and Back Matter
- Understanding Media: The Extensions of Man by Marshall McLuhan on page 43, and Back Matter
- Understanding Media by Marshall McLuhan on page 43, and Back Matter
- Oxford Fowler's Modern English Usage Dictionary by H. W. Fowler in Back Matter
- How to Write a Novel by James Lansbury in Back Matter
See all 12 books this book cites
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