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The real deal: A clear roadmap to writing an ebook
on January 9, 2014
It's an exciting time as Amazon.com and others have disrupted the publishing and book distribution industries, which has allowed many to bypass traditional gatekeepers. It harkens back to earlier times when small printing houses produced pamphlets and leaflets that informed and stirred the masses. Now, that power is available to everyone. However, this has also allowed more derivative and sub-par works to appear on digital bookshelves. A few "authors" may not care, but many more authors and would-be authors would appreciate some guidance.
A worthy addition to an author's toolkit is How to Write Nonfiction eBooks by Henri Junttila, the publisher of WakeUpCould.com, the architect/mentor of the Lifestyle Liberation Academy, and the author of five ebooks. He shares knowledge gleaned from his experiences to guide authors, especially new ones, toward getting an ebook written, published and sold. He will be the first to tell you that it is not easy, but it is also not impossible if you follow the steps he lays out.
A characteristic that distinguishes Henri's books is their structure. They are laid out to maximize comprehension and to induce action and he does it here through 17 chapters that lead the reader through several distinct phases from generating the topic to selling the completed book. Each chapter identifies a core issue in the process, discusses why it's important, describes how to address it with specific suggestions and examples, shares mistakes to avoid, and ends with specific action steps to carry out. Within each chapter are also questions and prompts to stimulate and articulate your thinking. Do NOT skip these. Get your thinking into written form. (You're an author; so, write things down.)
This book is also well-balanced in its content. All of us have come across books with compelling titles whose content was either too general or abstract to be useful. The reader leaves with the impression that it's a good idea, but have no idea of how to proceed. There are a few titles at the other extreme. They present a process with so much detail that you feel micro-managed and unable to apply it to your own situation. The content and approach in How to Write Nonfiction eBooks is "Just right," as Goldilocks might say, for you to take action. The writing is clear and uncluttered. It'll help you to learn by doing. So, don't overthink. Follow Henri's lead, take action, and accomplish your goal of writing and selling a book.