The definitive guide to writing fundraising letters!
Practical, down-to-earth advice readers can put to use immediately.
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
60 of 60 people found the following review helpful:
5.0 out of 5 stars
The best book of its kind ...,
By Pamela (Haverford, PA USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: How to Write Successful Fundraising Letters (Paperback)
There are many many books and courses on how to write a funding proposal but few out there on how to write and develop your organization's annual campaign. Fortunately Mal Warwick's is the only book you'll ever need. Thorough, loaded with examples, not only of solicitation letters but follow up and thank you letters as well -- if you're a development professional this is one book you must have on your shelf. Using Mal Warwick's books and website, along with a great deal of marketing reading, I successfully redesigned my organization's membership campaign - raising our overall donations by 33% the first year and an additional 25% the second year.While geared to annual campaigns/individual donors, this book will also aid you in writing foundation proposals - particularly to those smaller foundations that may merely require a letter proposal. Mal takes the best of both worlds - marketing and nonprofit management - and gives you a guide that the development professional will refer to daily. With the thousands of foundations in the United States, not every one is a Kellogg or a Kresge or a Pew and this book is an invaluable aid to getting your proposal read. HIGHLY RECOMMENDED (as are all Mal Marwick's books).
79 of 82 people found the following review helpful:
5.0 out of 5 stars
My top recommendation for fundraisers,
By
This review is from: How to Write Successful Fundraising Letters (Paperback)
In my seminar on nonprofit communications I strongly recommend several titles, chosen from the dozens on my shelves. Mal Warwick's How to Write Successful Fundraising Letters tops the list. It is pretty much a model, I think, for good how-to books: it is well organized, comprehensive (in ways you'd never anticipate), filled with case studies and annotated examples, brief, to the point, practical, and extraordinarily reader-friendly. I wrote fund-raising letters before I read Mal's book; some letters worked, some didn't. After I read his book, I never wrote an unprofitable letter again. You will not regret buying this book: it removes the veils from so many mysteries of successful direct mail fundraising.
35 of 35 people found the following review helpful:
5.0 out of 5 stars
Every Non-Profit Should Have This Book,
By
This review is from: How to Write Successful Fundraising Letters (Paperback)
Fundraising is a very specialized area of copywriting and marketing. Unlike the more common direct mail letter wherein you are selling a product or service, fundraising often offers nothing more to the receipient than a chance to feel good about doing good.As a consequence, fundraising letters for charities and oher non-profits literally have their own rules that vary from the traditional approach to direct mail. Warwick is the recognized master of this field and is a legend in fundraising circles. Every charitiable organization and non-profit group should have this book on their shelf, or have a copywriter available to them that does. And even if you aren't going to apply the principles in the book to fundraising, its still a great guide to writing effective marketing copy.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence:
These first five chapters examine the stuff of which successful fundraising is made: An appreciation for the broad range of motives that lead people to contribute money to good causes and important institutions. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
member welcome package, membership renewal letter, grassroots peace organization, writing fundraising letters, monthly sustainer program, effective fundraising letter, printed with soy ink, fundraising package, reply device, donor newsletter, successful fundraising letters, renewal series, latest financial report, donor acknowledgments, envelope teasers, acquisition letter, membership gift, acquisition package, involvement device, gift membership, fundraising appeal, previous donors, mail fundraising, reply envelope, fundraising costs Key Phrases - Capitalized Phrases (CAPs): (learn more)
Co-op America, Western Pennsylvania Conservancy, Attorney General, New York, Camp Fire, John Doe, Friends of the Environment, Hebrew Women's League, Leadership Circle, Office of the Secretary of State, Silver Spring, Wayne Avenue, Cold War, Charter Membership, Human Service Agency, Any Street Any Town, Brother David, Hope Is Alive, Market Street, United States, Colin Murdoch, Joseph's Indian School, Peter Deccy Membership Director, Annual Report, Bay Area New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
These first five chapters examine the stuff of which successful fundraising is made: An appreciation for the broad range of motives that lead people to contribute money to good causes and important institutions. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
member welcome package, membership renewal letter, grassroots peace organization, writing fundraising letters, monthly sustainer program, effective fundraising letter, printed with soy ink, fundraising package, reply device, donor newsletter, successful fundraising letters, renewal series, latest financial report, donor acknowledgments, envelope teasers, acquisition letter, membership gift, acquisition package, involvement device, gift membership, fundraising appeal, previous donors, mail fundraising, reply envelope, fundraising costs Key Phrases - Capitalized Phrases (CAPs): (learn more)
Co-op America, Western Pennsylvania Conservancy, Attorney General, New York, Camp Fire, John Doe, Friends of the Environment, Hebrew Women's League, Leadership Circle, Office of the Secretary of State, Silver Spring, Wayne Avenue, Cold War, Charter Membership, Human Service Agency, Any Street Any Town, Brother David, Hope Is Alive, Market Street, United States, Colin Murdoch, Joseph's Indian School, Peter Deccy Membership Director, Annual Report, Bay Area New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 20
books:
See all 20 books this book cites
28
books
cite this book:
See all 28 books citing this book
- The Elements of Style, Fourth Edition by William Strunk Jr. on 6 pages
- How to Write, Speak, and Think More Effectively by Rudolf Flesch on page 119, page 294, and page 296
- Food for Thought by Phillip Day on page 187, and page 189
- Relationship Fundraising by Ken Burnett on page 296, and page 298
- Tested Advertising Methods (Prentice Hall Business Classics) by John Caples on page 296
See all 20 books this book cites
- The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail by Mal Warwick in Front Matter, Back Matter (1), and Back Matter (2)
- Copywriting Business (Start & Run ...) by Steve Slaunwhite on page 136, and Back Matter
- Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests by Mal Warwick in Front Matter (1), and Front Matter (2)
- Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization by Mal Warwick in Front Matter, and Table of Contents
- Values-Driven Business: How to Change the World, Make Money, and Have Fun (Social Venture Network) by Ben Cohen in Back Matter
See all 28 books citing this book
Books on Related Topics
(learn more)
|
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/start-new-discussion-sec._V192250339_.gif){kind=small}
