How to Write Words that Sell [Paperback]

Jim McCraigh (Author)

Book Description

Publication Date: November 30, 2005

Learn how to create your own money making ads, sales letters, email and web pages. This book shows you every important rule, every trick and every edge you absolutely must know to write high dollar sales copy. This edition also includes a new chapter on Blogs. Read it and you'll discover how the pros write words that sell and how you can quickly and easily do the same for yourself!

Editorial Reviews

Review

The section on headlines alone is worth the price of the book; It's a "how to" goldmine! -- Mark Sanford, Coldcalling.com, August 1, 2005

This book makes it surprisingly simple, yet is right on target. Jim has winner here! -- Bill Saling, CEO, Employment Behavior Associates

About the Author

Jim McCraigh been actively involved in marketing and advertising since 1971. One of his first promotions as marketing director of a Chicago area bank was so successful, hundreds of customers lined up to try the bank's new drive-up window! His boss was so elated that he didn't seem to mind paying for an off duty police officer to direct overflow traffic that day.

Jim has been a guest lecturer at the University of California, Ohlone College, John F. Kennedy University, and has been a Business Plan Mentor at the Hass Graduate School of Business in Berkeley, California.

Product Details

• Paperback: 172 pages
• Publisher: Salt River Press (November 30, 2005)
• ISBN-10: 0977398404
• ISBN-13: 978-0977398409
• Product Dimensions: 8.8 x 5.8 x 0.5 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,762,021 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Worthwile read., April 22, 2006

By 

Evolving Knowledge "The Blog Guy" (Torrance) - See all my reviews

Amazon Verified Purchase

This review is from: How to Write Words that Sell (Paperback)

At the start the author states that most of the books in this genre were written decades before the Internet. His approach is fresh and worthwhile. The first 75 pages are devoted to attention-grabbing headlines. McCraigh offers several simple tests to verify that you are on track. The second half of the book deals with specifics task such as sales letter, brochures, web sites, and email. The only criticism I have is that, like many books from small publishers, there are typos and grammatical errors. The information outshines the minor typographical errors.

5 of 5 people found the following review helpful:

4.0 out of 5 stars Money Well Spent, March 22, 2006

By 

Mickey M. (Lake Bluff, IL) - See all my reviews

This review is from: How to Write Words that Sell (Paperback)

I took a chance on this book and was glad that I did. The author not only explains things well, but gives good examples to prove his point. I was able to put together a good sales letter that has already landed a new customer. Good job on the book.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Turn Sales Writing from a Task to Profits, November 22, 2006

By 

John I. Todor "Author of Addicted Customers: ... (Pleasant HIll, CA) - See all my reviews
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This review is from: How to Write Words that Sell (Paperback)

Writing sales messages used to be a task to either put off or get over with quickly. No more. For me, the breakthrough idea was that most non-professional (and many professional) copywriters are such sheep--we use formats and approaches that we think are conventional and safe. McCraigh makes it clear that copy that sells is anything but a form letter. Somehow he gives you enough of a template to get going but also provides the insights to become profitably creative. What was once a chore is now an interesting art to be perfected. Thanks to the this book I am motivated and equipped.