Customer Reviews

How to Write Words that Sell

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At the start the author states that most of the books in this genre were written decades before the Internet. His approach is fresh and worthwhile. The first 75 pages are devoted to attention-grabbing headlines. McCraigh offers several simple tests to verify that you are on track. The second half of the book deals with specifics task such as sales letter, brochures, web sites, and email. The only criticism I have is that, like many books from small publishers, there are typos and grammatical errors. The information outshines the minor typographical errors.

I took a chance on this book and was glad that I did. The author not only explains things well, but gives good examples to prove his point. I was able to put together a good sales letter that has already landed a new customer. Good job on the book.

Writing sales messages used to be a task to either put off or get over with quickly. No more. For me, the breakthrough idea was that most non-professional (and many professional) copywriters are such sheep--we use formats and approaches that we think are conventional and safe. McCraigh makes it clear that copy that sells is anything but a form letter. Somehow he gives you enough of a template to get going but also provides the insights to become profitably creative. What was once a chore is now an interesting art to be perfected. Thanks to the this book I am motivated and equipped.

Well worth the investment......depending on your level of study, some info may be re-hash.
On the whole the information is very helpful.