How to Do Your Own Focus Groups: A Guide for Trial Attorneys [Paperback]

David Ball (Author)

Book Description

ISBN-10: 1556816952 | ISBN-13: 978-1556816956 | Publication Date: October 2000

How to Do Your Own Focus Groups, is an easy-to-follow book. Written by leading jury consultant and best-selling trial advocacy author David Ball, it shows you how to organize and direct your own focus group from deciding what kind of focus group best fits your case to selecting the focus-jurors, to analyzing your conclusions. The book is designed so that attorneys can easily start conducting their own focus groups or find trial consultants for hire to run them. The book comes with a CD-ROM that includes sample schedules, letters, forms and questionnaires that you can easily import to your own word processing program and adapt to your focus group.

Editorial Reviews

Review

"..good 'paint by the numbers' for the beginning trial lawyer and, most importantly, a needed text for the experienced practitioner.." -- Don C. Keenan, Atlanta, GA

"..only publication to date that provides the legal practitioner with the basics of how to conduct your own focus group." -- Paul R. D'Amato, Linwood New Jersey

"When it comes to effective and inexpensive jury research, no one is better than David Ball." -- Donald Beskind, Esq., Raleigh, NC

About the Author

David Ball, Ph.D., is a nationally known jury and trial consultant. As President of Jury Watch, Inc., he has worked on hundreds of civil and criminal cases providing focus groups and mock trials as well as guidance in jury selection, case analysis and presentation, courtroom communications, and damages strategies. He has taught law students at a number of law schools including Duke University; Wake Forest University, the University of North Carolina, the University of Minnesota, and Campbell University. He also teaches trial advocacy skills to attorneys across the country for NITA, ATLA and other organizations. Dr. Ball is featured in the video Do Your Own Jury Focus Group distributed by NITA. He is the author of Theater Tips and Strategies for Jury Trials (NITA, 1997) and David Ball on Damages (NITA 2001). He is headquartered in Durham, North Carolina.

Product Details

• Paperback: 166 pages
• Publisher: Natl Inst for Trial Advocacy (October 2000)
• Language: English
• ISBN-10: 1556816952
• ISBN-13: 978-1556816956
• Product Dimensions: 8.8 x 5.9 x 0.5 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,120,910 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Every Trial Lawyer Needs this Book, October 2, 2008

By 

D. Shane Read "Author of Winning at Trial, wi... (Dallas, TX) - See all my reviews

This review is from: How to Do Your Own Focus Groups: A Guide for Trial Attorneys (Paperback)

This book is essential for all trial lawyers. If your case does not justify the expense of a jury consultant, this book explains everything you need to do to conduct your own mock jury prior to trial. The author provides valuable insights into how to conduct a mock jury trial so that the results won't be tainted and won't mislead you. The book is written by an author with a tremendous amount of experience in jury consulting work whose advice you can trust.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Trial Lawyers need to read this book, February 6, 2009

By 

Michael L. Neff (Atlanta, Georgia) - See all my reviews
(REAL NAME)   

This review is from: How to Do Your Own Focus Groups: A Guide for Trial Attorneys (Paperback)

Focus groups help trial lawyers understand if their case is well organized and persuasive. While this book isn't perfect, it does break down the nuts and bolts how trial lawyers can use focus groups to assess if they are best representing their clients. For that reason alone, this book is an important read.

2 of 9 people found the following review helpful:

1.0 out of 5 stars DIDN'T SEND ME THE CD THAT WAS PART OF THE BOOK, September 10, 2007

By 

P. Montes - See all my reviews
(REAL NAME)   

This review is from: How to Do Your Own Focus Groups: A Guide for Trial Attorneys (Paperback)

I bought this book for $65.00 and it was supposed to come with the CD which has all the documents for the focus group. I got jipped. Did not get it, just got the paperback book.