Customer Reviews

How to Do Your Own Focus Groups: A Guide for Trial Attorneys

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This book is essential for all trial lawyers. If your case does not justify the expense of a jury consultant, this book explains everything you need to do to conduct your own mock jury prior to trial. The author provides valuable insights into how to conduct a mock jury trial so that the results won't be tainted and won't mislead you. The book is written by an author with a tremendous amount of experience in jury consulting work whose advice you can trust.

Focus groups help trial lawyers understand if their case is well organized and persuasive. While this book isn't perfect, it does break down the nuts and bolts how trial lawyers can use focus groups to assess if they are best representing their clients. For that reason alone, this book is an important read.

I bought this book for $65.00 and it was supposed to come with the CD which has all the documents for the focus group. I got jipped. Did not get it, just got the paperback book.