From Publishers Weekly
Pet owners bedazzled by the idea of catapulting Snookums to stardom will find reassurance in this meretricious book by an L.A.-based animal trainer, who exhorts: "Don't think you won't have a chance to hobnob with show-Business "The small s and capital B are deliberate because it's more business than show" personalities because you live in Fargo, North Dakota." Why not march up to "Mr. Department Store Owner" and "offer to look over any ads he has on the drawing board" to point out just where Fluffy might fit into the campaign? There's also helpful advice on how to comport oneself on a shoot (don't wear perfume when working with exotic animals), a crash course in pronouncing the ch sound in Yiddish ("the second language of show Business . . . Get that sound even approximately right and you will receive smiles of admiration"); and cameos of the geniuses who trained Toto and Benji (of the latter, the author writes, "Even D. W. Griffith could have taken lessons from him"). Haggerty himself seems to have been inspired by the wisdom of that great showman P. T. Barnum: There's a sucker born every minute. Photographs not seen by PW.
Copyright 1994 Reed Business Information, Inc.
From Library Journal
Haggerty, an animal trainer who has supplied numerous animals for films and TV commercials, says that if you follow his insider's advice your pet may be the next Benji or Morris. But you do not have to pack up the pet carrier and move to Hollywood. There are many local markets available, such as stage acts, fashion shows, print ads, films, and commercials. Chapters include advice on how properly to train your future celebrity, success stories, financial rewards, and negotiating with an agent. Haggerty cautions that black pets do not photograph well, dogs are in higher demand than cats, and pure breeds are not as popular as "random bred" dogs (mutts) or tabby cats. While useful in its own way, this guide is not a necessary purchase; interested readers will probably buy it, and libraries with a limited budget should spend their money on more practical pet ownership titles.
Eva Lautemann, DeKalb Coll. Lib., Clarkston, Ga.Copyright 1994 Reed Business Information, Inc.