Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

How to be Your Own Publicist Paperback – June 15, 2002


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
$17.63 $0.19
Unknown Binding
"Please retry"

NO_CONTENT_IN_FEATURE
NO_CONTENT_IN_FEATURE

Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill; 1 edition (June 15, 2002)
  • Language: English
  • ISBN-10: 0071383328
  • ISBN-13: 978-0071383325
  • Product Dimensions: 9.1 x 7.3 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,579,893 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

"Excellent." -Jack Faris,CEO, National Federation of Independent Business

"A breakthrough." -Jim Rohn, Mentor to Les Brown, Harvey Mackay, and Tony Robbins

Do-it-yourself playbook shares insider secrets for scoring positive publicity

Every entrepreneur knows that no matter how good his or her product or service, getting the word out is the key to success. While most think boosting business requires breaking the bank on paid advertising, publicity is a credible alternative for pumping up a company's profile without spending all of the profits. In How to Be Your Own Publicist, PR maven Jessica Hatchigan proves that you don't have to run a Fortune 500 company, have a bottomless budget, or hire an outside PR firm in order to garner print and broadcast media attention.

With this fast-paced, step-by-step playbook to the insider secrets of the publicity game, anyone can learn the basics of the biz--targeting your audience, courting the media, packaging your information, and leveraging your success. Tried-and-true tips will teach you how to:

  • Zero in on the newsworthy aspects of your business
  • Craft and distribute an effective news release
  • Create a captivating press kit that won't get dumped in the circular file
  • Maximize your publicity efforts with a far-reaching online campaign

Written in an engaging style and packed with user-friendly checklists, templates, and sample documents, this guide provides all the tools necessary to generate major media buzz. You'll bask in the benefits of positive publicity as you pull customers to your business, make those you approach more receptive, and add to your professional prestige. Whether you're a small-business owner, solo service provider, or nonprofit organization, following the simple strategies in How to Be Your Own Publicist can make you a success.

About the Author

Jessica Hatchigan is an award-winning writer and publicist and the owner of Greenbriar Communications , a public relations company whose clients include General Motors, Ford Motor Company, and Comerica Bank.


More About the Author

Jessica Hatchigan's books have been published by Harper Collin's Avon Camelot imprint, McGrawHill, and Nostina.

Visit her blog at: jennysoft.com

Customer Reviews

4.6 out of 5 stars
5 star
9
4 star
0
3 star
0
2 star
0
1 star
1
See all 10 customer reviews
If you buy one book on publicity, get this one.
Amazon Customer
This book is an absolute must if you are in any way aware of the power of publicity and want to grab your share.
Sarai
Filled with checklists and call-out boxes, this book is crammed with many great tips...and it's an easy read.
Jay Lipe

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Jay Lipe on February 15, 2003
Format: Paperback
Filled with checklists and call-out boxes, this book is crammed with many great tips...and it's an easy read. Being a marketing consultant for small businesses, I especially like Ms. Hatchigan's material on "Becoming an Expert". Other good sections cover "The Basic Press Kit Ingredients" and "News Release How-To's". Don't be surprised if many pages of your copy become covered with highlighter.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Warren Kelly VINE VOICE on April 17, 2006
Format: Paperback
How to Be Your Own Publicist is written by an award-winning writer and publicist. This made me a bit nervous right away; I was afraid that the book would either be overly technical and thus inaccessible, or extremely basic (I've had some experience with overly basic business books).

Thankfully, I found the book to be neither. How to Be Your Own Publicist finds a great middle ground between people who just want to get attention for their cause/business/writing/blog and people who are getting ready to head up the PR department in their own small business. The book is easilly accessible for those with no marketing background, with plenty of meat for people with more experience.

The most valuable parts of the book for me were the sections on creating press kits and writing press releases. I'm looking at moving my podcasting beyond just a hobby, and I learned a lot that I can use to promote both my podcasts and myself as a podcaster. I'll be making use of those ideas in the very near future.

There are also valuable sections on getting yourself recognized as an "expert" in your field - leading to radio and TV interviews where you can let people know about your product/service/company. Hatchigan also covers what not to do, including the infamous "soup to nuts" speeches where you overload your audience with too much information. She also cautions budding publicity hounds to use "publicity stunts" with great care - don't let the stunt overshadow what you're trying to promote. This reminds me of commercials that I see all the time, witty, memorable skits that leave you humming the tune but wondering what they were trying to sell.

Knowing how to attract attention to your business - or your blog, or your podcast - is important. Being able to create not only an impression, but also a memory - and a good one - is also important. How to Be Your Own Publicist shows you how to do both.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By A Customer on August 22, 2002
Format: Paperback
Out of all the public relations books that I own this one tops the cake. Jessica Hatchigan gives plain english terms and lets the reader know that it is not impossiable to be an excellent publicity professional. Each chapter gives a step by step information on how to get top quility results using the simple techniques in the book. I recommend that any who wants to be a publicist or do there companies publicity buys this book, YOU WON'T REGRET IT!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Amazon Customer on July 21, 2002
Format: Paperback
This is quite a bit different than most of the books I've read on public relations. The great thing about it is that it gives you step by step examples of how to promote your product, company or yourself. Many neat little gems of wisdom and guidance that I never would have thought of. Ms. Hatchigan apparently is well connected in the PR world as a number of higher ups have contributed to the many entertaining sections. If you buy one book on publicity, get this one.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
This book begins by explaining the basics of generating publicity, and then takes the reader step by step through the processes.

From creating a 'hook' for your product to crafting news releases and pitch letters, Hatchigan covers it all. Bonus Points - concise tips with real life examples of strategies that work, are scattered throughout the book. Easy to use templates help the amateur, and even a professional could use the book as a quick guide to prepare for television and radio appearances and use the many resources in the back of the book.

As an author, I intend to implement many of the suggestions in How to Be Your Own Publicist, and recommend the book to anyone like myself - someone eager to maximize publicity efforts.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search