Customer Reviews

How to be Your Own Publicist

5 star:		(9)
4 star:		(0)
3 star:		(0)
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1 star:		(1)

 

 

Filled with checklists and call-out boxes, this book is crammed with many great tips...and it's an easy read. Being a marketing consultant for small businesses, I especially like Ms. Hatchigan's material on "Becoming an Expert". Other good sections cover "The Basic Press Kit Ingredients" and "News Release How-To's". Don't be surprised if many pages of your copy become covered with highlighter.

How to Be Your Own Publicist is written by an award-winning writer and publicist. This made me a bit nervous right away; I was afraid that the book would either be overly technical and thus inaccessible, or extremely basic (I've had some experience with overly basic business books).

Thankfully, I found the book to be neither. How to Be Your Own Publicist finds a great middle ground between people who just want to get attention for their cause/business/writing/blog and people who are getting ready to head up the PR department in their own small business. The book is easilly accessible for those with no marketing background, with plenty of meat for people with more experience.

The most valuable parts of the book for me were the sections on creating press kits and writing press releases. I'm looking at moving my podcasting beyond just a hobby, and I learned a lot that I can use to promote both my podcasts and myself as a podcaster. I'll be making use of those ideas in the very near future.

There are also valuable sections on getting yourself recognized as an "expert" in your field - leading to radio and TV interviews where you can let people know about your product/service/company. Hatchigan also covers what not to do, including the infamous "soup to nuts" speeches where you overload your audience with too much information. She also cautions budding publicity hounds to use "publicity stunts" with great care - don't let the stunt overshadow what you're trying to promote. This reminds me of commercials that I see all the time, witty, memorable skits that leave you humming the tune but wondering what they were trying to sell.

Knowing how to attract attention to your business - or your blog, or your podcast - is important. Being able to create not only an impression, but also a memory - and a good one - is also important. How to Be Your Own Publicist shows you how to do both.

Out of all the public relations books that I own this one tops the cake. Jessica Hatchigan gives plain english terms and lets the reader know that it is not impossiable to be an excellent publicity professional. Each chapter gives a step by step information on how to get top quility results using the simple techniques in the book. I recommend that any who wants to be a publicist or do there companies publicity buys this book, YOU WON'T REGRET IT!

This is quite a bit different than most of the books I've read on public relations. The great thing about it is that it gives you step by step examples of how to promote your product, company or yourself. Many neat little gems of wisdom and guidance that I never would have thought of. Ms. Hatchigan apparently is well connected in the PR world as a number of higher ups have contributed to the many entertaining sections. If you buy one book on publicity, get this one.

This book is an absolute must if you are in any way aware of the power of publicity and want to grab your share.

It is so well written and step by step. I put out my first press release after reading the first few chapters. Something I'd been meaning to get to for a few months now but had been to unsure about step one.

It's content rich and easy to understand.

The author thourghly breaks down what is news worthy and what is not. She shows you how to make things that may not seem so news worthy very much of interest to the media.

There are countless real life examples of how what she teaches you plays out in real life.

Great book!

I highly recommend this book. I am a publisher by trade but this book can be used to jump start any small business by providing the essential do's and dont's of publicity.

This book begins by explaining the basics of generating publicity, and then takes the reader step by step through the processes.

From creating a 'hook' for your product to crafting news releases and pitch letters, Hatchigan covers it all. Bonus Points - concise tips with real life examples of strategies that work, are scattered throughout the book. Easy to use templates help the amateur, and even a professional could use the book as a quick guide to prepare for television and radio appearances and use the many resources in the back of the book.

As an author, I intend to implement many of the suggestions in How to Be Your Own Publicist, and recommend the book to anyone like myself - someone eager to maximize publicity efforts.

As Bing Crosby used to sing, you've got to accentuate the positive, eliminate the negative, latch on to the affirmative ...

Knowing how to attract attention to your book or your blog is important. Being able to create not only an impression, but also a memory - and a good one - is also important. How to Be Your Own Publicist shows you how to do both.

Hatchigan draws upon experience to craft a well-written book that explains how to be your own publicist. As she convincingly aruges, you don't need a huge budget or an expensive consultant to get the publicity you want.

How to Be Your Own Publicist reminds me of Michael Levine's Guerrilla PR: Wired. Both books tell you how to wage an effective campaign without mortgaging your house!

Hatchigan focuses on the key areas--find the newsworthy aspects of your product, how to write an effective release, how to get the release noticed. Without a doubt, this book is incredible! I'm constantly going back to it. If you want to be your own publicist, then I really suggest getting How to Be Your Own Publicist.

Remove the item from the shopping page when you run out. I still would like this book if you can get it?