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2 Reviews
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
Creatives must have,
By little liss (amsterdam) - See all my reviews
This review is from: How to catch the Big Idea: The Strategies of the Top-Creatives (Hardcover)
every person in advertising should have this book, or at least read it. especially the people on the accountfloor ;)
2 of 2 people found the following review helpful:
5.0 out of 5 stars
But it should be 10 stars!,
By
This review is from: How to catch the Big Idea: The Strategies of the Top-Creatives (Hardcover)
This is not your typical book. This book has really gone into the core of creativity with interviews to the worlds top creatives: Dan Wieden, Marcello Serpa, Gooby, etc.
What's interesting it's that author kept the quotes from the creative director so you can actually see and feel them thinking. It's a must book for advertising. |
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How to catch the Big Idea: The Strategies of the Top-Creatives by Ralf Langwost (Hardcover - January 3, 2005)
$65.00 $45.50
In Stock | |
 
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