How to Get into Advertising [Paperback]

Andrea Neidle (Author)

Book Description

Series: How to Get Into | Publication Date: June 2002

This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.

Editorial Reviews

Review

"This book is vital for any aspiring person who wishes to make a career in advertising. It fills a considerable gap and guides readers in very specific terms as to what steps they should take to enter this exciting, rewarding and stimulating industry. A wonderful guide to a fulfilling and satisfying craft." Archie Pitcher, CBE, Past President, Ogilvy & Mather London Ltd

About the Author

Andrea Neidle is Senior Lecturer at West Herts College. Before entering academia she worked for 20 years as a copywriter for clients such as Cadbury and Phillips

Product Details

• Paperback: 240 pages
• Publisher: Thomson Learning; 2 edition (June 2002)
• Language: English
• ISBN-10: 0826457673
• ISBN-13: 978-0826457677
• Product Dimensions: 9.2 x 6.4 x 0.7 inches
• Shipping Weight: 12.5 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,621,172 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars The inside track, June 22, 2000

By 

maureen purbrook (London) - See all my reviews

This review is from: How to Get into Advertising : A Guide to Careers in Advertising, Media and Marketing Communications (Paperback)

I've read lots of 'how-to'books about advertising, but this one stands head and shoulders above the rest. It's packed with detailed information on what the job titles really mean, how to make your approach and how to find out where real openings exist. The picture it paints of the way creative people work is the most authentic I've read. This is a must for anyone wanting to get into the business and an invaluable guide for students.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Must read (but really), February 26, 2001

By A Customer

This review is from: How to Get into Advertising : A Guide to Careers in Advertising, Media and Marketing Communications (Paperback)

Simon Anholt from Cave Anholt Jonason: I must have looked at dozens of books promising the "inside track" on working in advertising, but none of them deliver in the way this one does. Written from the perspective of the UK's leading advertising college, nobody could be better qualified than Ms Neidle to point the way to successful targeting, presentation, preparation and success in getting into the business. For the hopeful would-be agency staffer, it's as essential as a well-prepared CV and a good pair of walking shoes.

3 of 3 people found the following review helpful:

1.0 out of 5 stars Absolutely useless to Americans, July 19, 2005

By 

Halcyon Daze "John" (Los Angeles, CA USA) - See all my reviews

This review is from: How to Get into Advertising (Paperback)

The book offers little information relevant to Americans looking to break into American agencies. A list of my grievances: 1) Most if not all of the ad schools or training programs listed are in the U.K. 2) None of the portfolio schools for aspiring art directors or copywriters are even mentioned. 3) The "day in the life" anecdotes offered in each chapter give little practical advice to landing a job at a top agency. Seriously, who but the most clueless doesn't know that "attention to detail" and an "ability to work well with lots of people" are requirements for almost any job? [...]