Customer Reviews

How to Get into Advertising

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

I've read lots of 'how-to'books about advertising, but this one stands head and shoulders above the rest. It's packed with detailed information on what the job titles really mean, how to make your approach and how to find out where real openings exist. The picture it paints of the way creative people work is the most authentic I've read. This is a must for anyone wanting to get into the business and an invaluable guide for students.

Simon Anholt from Cave Anholt Jonason: I must have looked at dozens of books promising the "inside track" on working in advertising, but none of them deliver in the way this one does. Written from the perspective of the UK's leading advertising college, nobody could be better qualified than Ms Neidle to point the way to successful targeting, presentation, preparation and success in getting into the business. For the hopeful would-be agency staffer, it's as essential as a well-prepared CV and a good pair of walking shoes.

The book offers little information relevant to Americans looking to break into American agencies. A list of my grievances: 1) Most if not all of the ad schools or training programs listed are in the U.K. 2) None of the portfolio schools for aspiring art directors or copywriters are even mentioned. 3) The "day in the life" anecdotes offered in each chapter give little practical advice to landing a job at a top agency. Seriously, who but the most clueless doesn't know that "attention to detail" and an "ability to work well with lots of people" are requirements for almost any job? [...]

An excellent guide to the industry and its various roles. Straight forward, telling it 'as it is' with great tips for getting that job. Also contains valid quotes from people 'in the business'. Wish something like this had been around 20 years ago!