Although geared for the art business professional, this book is also of interest to artists who do not participate in the gallery system. Learn how to sell art effectively with proven techniques used by top art dealers.
Book Description
Editorial Reviews
From the Back Cover
In this book, full of the secrets of successful art dealers, you will discover how easy it is to: -increase your art sales 25% or more
-deal with difficult clients
-overcome anxieties and fears
-solve almost any client problem
-recognize various buying styles
-keep your spirits up during cold calls
-use almost anywhere as a sales room
-sell art you no longer like
-hire, train and keep good sales people
-close the deal firmly but tactfully
-deal with difficult clients
-overcome anxieties and fears
-solve almost any client problem
-recognize various buying styles
-keep your spirits up during cold calls
-use almost anywhere as a sales room
-sell art you no longer like
-hire, train and keep good sales people
-close the deal firmly but tactfully
Gallery owners, art dealers, consultants, corporate art advisors, artists' agents--anyone involved in the selling of art should read this book. Use it as a training manual for new staff, or as a refresher course for your top sales people. Whether you are new to the business or an old pro, you will refer to this guide again and again.
About the Author
Nina Pratt has taught over 30 seminars on art sales techniques to dealers across the country. Author articles on the art business, booklets for both dealers and artists, as well as How to Find Art Buyers, she taught art marketing at two major universities. As business advisor to the field, she has coached hundreds of successful enterprises.
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Most Helpful Customer Reviews
50 of 62 people found the following review helpful:
1.0 out of 5 stars
Please save your money and don't buy this book.,
By A Customer
This review is from: How to sell art: A guide for galleries, dealers, consultants, and artists' agents (Paperback)
Unfortunately, this book was not very good for what I was looking for (or for anything else I imagine). The topics are covered from such a high and vague level that it proves un-actionable. She ends up writing roughly 2-3 pages on each topic and in that amount of time you don't really learn anything. I suspect you would learn more from just hanging out at a cocktail party at your local community art center.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
A Helpful Book for the Gallery Dealer,
Amazon Verified Purchase(What's this?)
This review is from: How to sell art: A guide for galleries, dealers, consultants, and artists' agents (Paperback)
I found Nina Pratt's advice to be smart and knowledgeable. Although written for the gallery dealer in mind it would do a lot of good for artists to read Nina Pratt's How to Sell Art. Yes, it does contain a lot of commonsense advice but there are too many dealers out there who often times lack basic common sense about how to sell art. Each chapter is short, concise, clearly written and to the point. She summarizes everything at the end of each chapter. Pratt covers issues ranging to dealing with difficult clients, hiring workers; dialing for dollars; being a corporate art consultant, handling rejection and even small issues such as comfortable seating for clients when they visit one's gallery. This was a smartly written book which I was able to read over the course of the weekend.
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