11 of 11 people found the following review helpful:
5.0 out of 5 stars
A Must Read, December 11, 1995
By A Customer
This is a landmark work in the field of social psychology,
but it is also of great interest to a more general
audience.
The subject of the book is how humans think and make
decisions. Since we all do this, and how well we do
this has a considerable impact on our quality of life,
this is one book that I believe should be part of
everyone's education.
The book is written for undergraduate students in
social psychology so it is heavier reading than popular
psychology books, but it is correspondingly more
detailed and informative.
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7 of 8 people found the following review helpful:
5.0 out of 5 stars
It is the best work on the subject., April 1, 1999
By A Customer
Nisbitt and Ross bring to life the field of judgment and decision making. It is a scholarly analysis of the subject. The book is essential reading for every pschologist, trial lawyer and any other person who must understand how people make judgments and decisions.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Accessible analysis of decision making shortcuts, August 15, 2010
The authors explore how humans use decision making shortcuts (otherwise referred to as "heuristics"). Over time, humans, according to the authors, humans have developed decision making shortcuts to make decisions in (what another theorist calls) "fast and frugal ways."
Example? "The vividness criterion." Here, we use dramatic examples to shape our decisions. This is otherwise referred to as the "fallacy of the dramatic illustration." People often do not think through whether the dramatic instance is really typical. As a result, they may make decisins on the basis of poor information.
A fine book that sheds light on how we make decisions.
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