Human Resources Guide to Social Media Risks [Paperback]

Jesse Torres (Author)

Book Description

Publication Date: January 8, 2011

This Guide is about social media risks and the employment lifecycle. While plenty of guidance exists relative to social media marketing, strategic planning, business development and other related topics, very little has been done to address social media-related risks and human resources. As this Guide will demonstrate, social media risks relative to human resources activities are growing. This Guide will assist human resources professionals in identifying and mitigating social media-related risks before they manifest into damaging events that can take a toll on an organization’s reputation and profitability. A common historical response to social media has been to deny its existence within the organizational walls. As this Guide will show, it is no longer possible for organizations to bury their heads in the sand and ignore social media’s presence. Social media is not only here, it’s there, and there, and everywhere. Organizations no longer have the luxury of escaping social media’s influence in the workplace. In fact, the risks posed by social media are greatest within organizations that fail to acknowledge its existence. The goal of this Guide is to make the case that all organizations, regardless of their involvement in social media activities, are subject to social media risks in the workplace. As such, a desired outcome of this Guide is to assist organizations in implementing social media guidance related to human resources management. This guidance, in the form of policies and procedures, will protect organizations against the risks posed by social media, and in some cases, will provide organizations with the confidence to accept social media as a strategic objective.

Editorial Reviews

About the Author

Jesse Torres is a banker and social media enthusiast. Jesse has spent nearly 20 years in leadership and executive management positions in risk management, internal audit, regulatory compliance, operations, information technology and marketing. Jesse began his career as a bank examiner with the Office of the Comptroller of the Currency ("OCC") and then as a Senior Consultant for KPMG Peat Marwick’s financial services practice. Recently, Jesse has held executive management positions in several financial institutions ranging from $250 million in asset size to over $6 billion. Jesse has authored several e-books, including the Community Bankers Guide to Social Network Marketing, the Community Bankers Guide to Hispanic Marketing, and Creating an Ironclad Social Media Policy. Jesse is a frequent conference speaker and is often interviewed by the media regarding social media. He holds a B.A. from UCLA and is a graduate of the Pacific Coast Banking School. He regularly writes columns for industry periodicals and teaches community college marketing courses. Jesse can be reached by email at [e-mail] or on Twitter @JSTORRES.

Product Details

• Paperback: 74 pages
• Publisher: CreateSpace (January 8, 2011)
• Language: English
• ISBN-10: 1456533126
• ISBN-13: 978-1456533120
• Product Dimensions: 8.8 x 5.8 x 0.3 inches
• Shipping Weight: 8.5 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,383,182 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Powerful & Straightforward Guide to Help Reduce Organizational Social Media Related Risk, February 21, 2011

By 

J. Juan Macias (Los Angeles, California) - See all my reviews

This review is from: Human Resources Guide to Social Media Risks (Paperback)

Delivering its message effectively to Human Resources (HR) & non-HR professionals alike, this well-written Guide is packed full of practical tools to help organizations manage their social media related risk exposure. Examples of tools provided include a social media primer, relevant case law examples, & a useful "Action Items" task list covering risk management components of recruitment through social media, employee use of social media and social media-based terminations. Worth the price of the guide alone, this task list provides a handy & easy to follow "road map" to help organizations get started right away on devising/improving their social media risk management plan of action.

The Guide highlights the importance of organizations (big & small) recognizing and managing their exposure to organizational social media risks. I felt empowered as Jesse Torres demystified this seldom discussed topic, codified it in a simplistic manner & presented practical guidance to help develop risk management strategies (i.e., create a formal, written social media policy & training program for employees). I have heard many presentations/ webinars around social media strategy development (i.e., marketing, building brand awareness) but none have tackled the subject of social medical risk management in the comprehensive yet direct manner presented in this Guide.

In short, this Guide provides powerful, user-friendly guidance on what known/unknown social media risks might be lurking inside/outside of our organizations and how we might mitigate them by proactively incorporating targeted social media policies & procedures.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A must have book, February 16, 2011

By 

Claudia Shah - See all my reviews

This review is from: Human Resources Guide to Social Media Risks (Paperback)

In this era where Social Media is the number one focus for businesses, you must keep up to date. As a Human Resources person I like to ready and keep up with technology risks facing HR in a company.

Jesse addresses this topic in an easy and comprehensive way where you can focus on specific concerns - social media related risks. Hope you find this easy to read guide as interesting as I did. Thanks Jesse for this great material.

Claudia Shah
CEO
EE Connections LLC-Staffing Business

1 of 1 people found the following review helpful:

5.0 out of 5 stars Relevant Guide Book With Solutions That Impact, February 15, 2011

By 

Elaina Redmond - See all my reviews

This review is from: Human Resources Guide to Social Media Risks (Paperback)

How do organizations tackle the massive influence of social media in the work place?

That's where this easy to read, comprehensive guide book "HUMAN RESOURCES GUIDE TO SOCIAL MEDIA RISKS" arrives just in time, yielding real world examples and solutions for organizations to utilize the benefits and mitigate risks in Social media. This book got me thinking about the social media revolution and its impact on business in a new way. Having read many books on social media, I haven't come across a book like this one. Starting with a wide-ranging overview of the social media revolution, author and banker Jesse Torres skillfully takes the reader through 3 key areas; recruitment, workers use of social media, and social media based terminations. He then provides an action plan, which serves as a template for organizations to utilize the value of social media in the work place and at the same time offset social media risk.

This GO TO GUIDE BOOK makes it easy to grasp the complexity of social media's impact in organizations and one you will go back to time and again to apply the suggested action plan and solutions. A greatly needed book in the digital revolution. I highly recommend it. 5 stars!