Start reading Humanity in the Machine: What Comes After Greed? on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Humanity in the Machine: What Comes After Greed? [Kindle Edition]

Brian David Johnson

Print List Price: $7.99
Kindle Price: $3.99
You Save: $4.00 (50%)

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Formats

Amazon Price New from Used from
Kindle Edition $3.99  
Paperback $7.19  
Hero Quick Promo
Year-End Kindle Daily Deals
Load your library with great books for $2.99 or less each, today only. Learn more

Book Description

In this first of the series Humanity in the Machine: What Comes After Greed? world-renowned futurist, Brian David Johnson, counters the myth of runaway, soulless machines, by investigating how technology reflects the mission and values of the societies that create it.

From high-speed NASCAR racing to high-speed financial trading, Johnson explores our intimate relationship with our machines and how we incessantly tune them for success, for profit, and routinely for greed. But what comes after greed?

Understanding that we imbue our technology and machines with our humanity means we must think more closely about what we are building, why we are building it, and what we want our tools to accomplish.

Can we optimize for something other than profit? Streamline for profit plus... other values: fairness, quality, safety or social responsibility. How do we comprehend the dark side of our choices? Ultimately Johnson discovers how we can design our machines and technology to become the reflection of our better selves?



Editorial Reviews

About the Author

Brian David Johnson, Futurist The future is Brian David Johnson's business. He develops an actionable 10 -15 year vision for the future of technology and what it will feel like to live in the future. His work is called "futurecasting"—using ethnographic field studies, technology research, trend data, and even science fiction to provide a pragmatic vision of consumers and computing. Johnson works with governments, militaries, trade organizations and corporations. He is currently the resident futurist for the Intel Corporation. He speaks and writes extensively about future technologies in articles (The Wall Street Journal, Slate, IEEE Computer, Successful Farming) and both science fiction and fact books (Vintage Tomorrows, Science Fiction Prototyping, Screen Future and Fake Plastic Love). Johnson lectures around the world and teaches as a professor at The University of Washington and The California College of the Arts MBA program. He appears regularly on Bloomberg TV, PBS, FOX News, and the Discovery Channel and has been featured in Scientific American, The Technology Review, Forbes, INC, and Popular Science. He has directed two feature films and is an illustrator and commissioned painter.

Product Details

  • File Size: 630 KB
  • Print Length: 90 pages
  • Page Numbers Source ISBN: 0985550864
  • Publisher: York House Press; 1 edition (October 11, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00FTIZT86
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #966,583 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category