Customer Reviews

Hummer H2 (ColorTech)

5 star:		(1)
4 star:		(1)
3 star:		(0)
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1 star:		(0)

 

 

When the latest "What's Hot" list gets published, there is no doubt that the H2 will occupy a top slot. This brief, but fun book gives a nice insight into the development of the H2, and outlines (for the first time I've ever read), the brilliant deal that brought GM and Humvee together to create and market the lastest designer wheels.
The GM/AM General (AM is the firm that produced the original Humvee) deal, which combined the branding and economic power of GM with the uniqueness and techincal genius of the Humvee team allowed both parties to get exactly what they wanted, and brought the H2 to the general public far quicker than either one on their own could have. The development and launching of the H2 should be required reading for both engineering and marketing students.
The story falls a bit as it tries to categorize the H2 driver into one of two classes, and makes a few too many generalizations as to market appeal.
There are some great photos, and some interesting development stories about future Hummer/GM vehicles (2 more are scheduled to hit the market by 2010)

ok i would like to start out with complimenting the author and illustrators of this book they did a outstanding job. thank you for doing such a great job