The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance. The only book of its kind, The Hummer is of great value to cultural studies and American studies scholars and students, as well as to any general reader with an interest in contemporary American culture.
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Book Description
Editorial Reviews
Review
A superbly conceived case-book on the most disturbingly American commodity to be rolled out in the last turbo-boosted decade. Required reading! (Andrew Ross )
This book shows that in extraordinary objects, like the Hummer, the deepest desires and anxieties of a culture can be located. The authors bring to bear multiple cultural and interpretive methodologies. Collectively, their accounts reveal the diverse discourses that make this strange transport a phenomenon that connects culture, economy, aesthetics, history, and subjectivity in a most powerful way. (Ian Woodward )
This is an interesting book that explores the connection between products, culture and politics. It provides an innovative view of recent Amerian culture, and is an important addition to the growing body of work on consumer products and consumption. (American Studies, April 2008 )
The guiding concern of Cardenas and Gorman's project is to understand the Hummer as a significant cultural object that is also a "moving contradiction"....The contradictions that the authors consequentially evoke and discuss in their particular social contexts are as insightful for Hummer admirers as they are alarming for Hummer-hating environmentalists. (Marius K. Luedicke Advertising and Society Review )
This book shows that in extraordinary objects, like the Hummer, the deepest desires and anxieties of a culture can be located. The authors bring to bear multiple cultural and interpretive methodologies. Collectively, their accounts reveal the diverse discourses that make this strange transport a phenomenon that connects culture, economy, aesthetics, history, and subjectivity in a most powerful way. (Ian Woodward )
This is an interesting book that explores the connection between products, culture and politics. It provides an innovative view of recent Amerian culture, and is an important addition to the growing body of work on consumer products and consumption. (American Studies, April 2008 )
The guiding concern of Cardenas and Gorman's project is to understand the Hummer as a significant cultural object that is also a "moving contradiction"....The contradictions that the authors consequentially evoke and discuss in their particular social contexts are as insightful for Hummer admirers as they are alarming for Hummer-hating environmentalists. (Marius K. Luedicke Advertising and Society Review )
About the Author
Elaine Cardenas is the president of Redwood Incorporated and an instructor in the communication department and bachelor of independent studies program at George Mason University. Ellen L. Gorman is a doctoral student in the cultural studies program at George Mason University, and a lecturer at Georgetown University.
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1 of 1 people found the following review helpful:
1.0 out of 5 stars
Not an automotive book, more like a college psychology paper.,
This review is from: The Hummer: Myths and Consumer Culture (Paperback)
A mostly negative dialog on Hummer/SUV owners with a score of inaccurate technical and historical information related to the history of the vehicle.For example, on the automotive side, it confused the different makes and models of the vehicle along with the manufacturers involved. It feels like a generic psychology primer with Hummer tacked on in order to generate sales. In which case you are better off buying a more historically accurate automotive focused book or a book that better serves psychology as it relates to marketing and consumerism. This book serves neither subject well.
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