From Publishers Weekly
—Leonard A. Schlesinger, President, Babson College
“I can say unequivocally that the Hungry Start-up Strategy tips work! Thank you, Peter, for guiding us to a business model that supports our social mission.”
—Carol Barash, PhD, founder and CEO, Story to College
“A guide that will help the entrepreneur sort the urgent from the important and navigate the choppy waters of an early-stage venture.”
—Howard Stevenson, Sarofim-Rock Professor of Business Administration, Emeritus, Harvard Business School
“Cohan distills his expertise into a stunningly helpful and immensely practical book filled with a variety of tools that any entrepreneur will find instantly illuminating and useful.”
—John Harthorne, founder and CEO, MassChallenge, Inc.
If the HBS strategy paradigm is of diminishing relevance to the new venture and therefore a growing share of the economy, what is the replacement? Peter Cohan provides his answer to this question in Hungry Start-up Strategy.
While HBS’s Porter advocates a highly structured, even dispassionate approach to an already established business, Mr. Cohan promotes personal passion and customer connection to creating the business. His focus is on the “six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change.” By my own research, advisory experience, and entrepreneurial involvements, I have gained first person insight into the veracity of the very premise of the Hungry Start-up Strategy. Congruent with the style he advocates, Peter Cohan’s book is pragmatic and personalized, more compressed than comprehensive, sufficiently succinct that the would-be entrepreneur can read and digest it in an afternoon, then pull an all nighter crafting the strategy to launch the hungry start-up. -- New York Journal of Books