When served as juice rather than when eaten raw, the absorption rate of vitamins and nutrients is 4X higher in juice form compared to raw form. The Hurom Titanium Masticating Slow Juicer squeezes not only nutrients but also seeds & skin to preserve the four essential nutrients which most of the population is lacking, to prevent various diseases including cancer. Hurom takes fruits & vegetables in their raw form, presses them through patented Slow Squeezing TechnologyTM (SST), then separates puree from juice. Drinking Hurom juice provides essential nutrients & energy in one of the most efficient means. The efforts to preserve nature in its fullest form have paid off, as the Hurom masticating juicer has become one of the "must have" appliances to keep all family members healthy & fully energized. The innovative Slow Squeezing TechnologyTM (SST) is a first of its kind, exclusive extraction technology from Hurom. Hurom's patented masticating juicer technology is designed to gently squeeze ingredients without grinding or overheating them to preserve natural taste, while retaining the highest percentage of nutrients of any juice extractor on the market. Unlike other mixers or juicers, Hurom slow juicers utilize an Ultem auger which rotates at a slow rate but does not inflict any frictional heat or shock to ingredients.