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Hypnosis and Hypnotherapy Basic to Advanced Techniques for the Professional [Hardcover]

Calvin D. Banyan , Gerald F. Kein
4.4 out of 5 stars  See all reviews (61 customer reviews)

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Book Description

August 10, 2001 0971229007 978-0971229006
Professional techniques and procedures for doing outstanding hypnotherapy using direct suggestion, convincers, covert testing, age regression and more. This is an exciting new book for professionals who are using hypnotherapy in their work (or would like to).It is highly organized and readable, and outlines and explains some of the most powerful and reliable techniques and procedures available to the modern hypnotherapist. A treasure of over 180 Hypnotherapy Techniques and Procedures that lead to successful hypnotherapy including: how to hypnotize every client, how to show every client that he or she was hypnotized, how to make your hypnotic suggestions more powerful than ever, how to make each session 10 times more powerful than the last one, how to covertly test your clients and use convincers that cannot fail, how to expertly conduct age regression sessions that are successful, how to work with overly-analytical, resistant or nervous clients, and how to amaze your clients and receive referrals from other professionals.

Editorial Reviews

About the Author

Calvin D. Banyan is the CEO and Supervising Hypnotherapist at The Hypnosis Center, Inc.,in Mounds View, (a suburb of Minneapolis/St. Paul)Minnesota. At The Hypnosis Center, Inc., he has conducted thousands of hypnosis sessions and supervised hypnotherapists who have conducted thousands more. His is one of the fastest growing practices and schools in the country. Holding both Bachelors (Summa Cum Laude) and Masters degrees in Psychology from the University of North Dakota, as well as publishing in the professional journals of the American Psychological Associaation and the American Psychiatric Association demonstrates his strong academic background which he brings to the practice of hypnotherapy. This is balanced with practical experience having worked in both private and government mental health facilities. The result is that Cal writes about a practical approach to doing hypnotherapy.

Gerald F. Kein is the director of the Omni Hypnosis Training Center in DeLand, Florida, where he maintains a highly successful hypnosis practice and professional training center. Having trained thousands of hypnotherapists nationally and internationally in over thirty countries, he is widely recognized as one of this country's leading instructors of clinical hypnotism. A graduate of Rollins College, Winter Park, Florida, Jerry holds a degree in education. He serves as Executive Director of the Florida Society of Professional Hypnotherapists. He is Vice President of Chapter 104 of the National Federation of Hypnotists and is active in legislative protection and creation around the country. He is also a contributing author to The Journal of Hypnotism, serves on the Advisory Board of the National Guild of Hypnotists and on the Certification Board of the National Guild of Hypnotists.

Product Details

  • Hardcover: 219 pages
  • Publisher: Abbot Publishing House (August 10, 2001)
  • Language: English
  • ISBN-10: 0971229007
  • ISBN-13: 978-0971229006
  • Product Dimensions: 9.3 x 6.2 x 0.8 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (61 customer reviews)
  • Amazon Best Sellers Rank: #524,223 in Books (See Top 100 in Books)

More About the Author

One of the most sought after and qualified hypnotherapy instructors with a background that ensures quality for those who want to train with one of the best in the field of hypnosis and hypnotherapy.

He publishes a new free hypnosis training video each and every week on

BS & MA in Psychology from University of North Dakota
Full time professional since 1996
Member of the National Guild of Hypnotists* since 1996
NGH Certified Instructor since 1999
Writer for the NGH Journal of Hypnotism since 2000
Published, Hypnosis and Hypnotherapy (book, 2001)
NGH Board Certified since 2001
NGH Certified Instructor of the Year 2002
NGH Certified Instructor of the Year 2003
NGH Educator of the Year 2003
Fellow of the National Guild of Hypnotists 2004
NGH Counsel of the Order Braid Council 2005
NGH Charles Tebbetts Award 2005
Cover & Interview, NGH Journal of Hypnotism, June 2005
Member of the NGH Advisory Board since 2006
Member of the NGH Ethics Board since 2007
NGH President's Award, 2008
Hypnotism Media Award of the Year 2010
Diplomate of the National Guild of Hypnotism 2010
NGH Rexford L. North Award 2012

Calvin (Cal) Banyan has taught hypnosis professionals from around the world and maintains an active hypnosis center in Tustin, California. His school of hypnotherapy is registered with the State of California.

Customer Reviews

Most Helpful Customer Reviews
74 of 79 people found the following review helpful
5.0 out of 5 stars Book for SETTING UP YOUR HYPNOSIS PRACTICE October 29, 2004
This book, more than any other, I've read - and as a practicing Clinical Hypnotherapist I've read few hundred books on hypnosis - focuses on helping a practicing hypnotherapist set us a successful practice.

You will find the book useful for the business aspect of your practice, rather than as a tool for learning hypnosis. It will be useful to you AFTER you have completed your training and already know how to use hypnosis successfully.

The book is not intended to teach you hypnosis or hypnotherapy, merely how to successfully MANAGE your practice.

Here's what you can learn from this book:

- Getting Started In Hypnosis And Becoming Better

- Setting Up The Office for Success

- Preparing Your Client - Before You Begin Your First Session

- What To Do During The Pre-Hypnotic Interview

- How To Increase Your Success For A Successful Age Regression

- Deepening The State Of Hypnosis

- Giving Hypnotic Suggestions

- Wrapping Up The First Session

- Preparing For The Age Regression Session

- Induction And Deepening For The Age Regression Session

- Using The Affect Bridge

- Uncovering Initial Sensitizing Event And Subsequent Sensitizing Events

- Transforming The Sensitizing Event

- Setting Your Client Up With A Vision Of Success

- Age Regression To A Specific Date, Time Or Event

- Wrapping Up An Age Regression Session For Maximum Results

- What Can You Do After The Session For Continued Great Results

- Continue To Learn And Grow As A Hypnotist
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60 of 65 people found the following review helpful
3.0 out of 5 stars a little misleading April 23, 2002
Format:Hardcover|Verified Purchase
This book is obviously professionally written. The only contention I had with the book was that it was misleading in the description that it explains how to preform hypnosis. It does not do that. This book is written for the professional Hypnotherapist and not a novice person who wants to gain an understanding on how hypnosis works and is performed.
The book essentially explains what things you can do to better your skills once you attain the basics of hypnosis/hypnotherapy. It goes on about how you can use such and such method to each a desired outcome but assumes you know how to perform that method. So it is definately not a beginners book.
With that said, the reviews are correct in saying that it is written in a style for everyone to understand. It is very readable and well written.
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29 of 31 people found the following review helpful
2.0 out of 5 stars Deceptive Title for this book September 21, 2002
By A Customer
As a professional I am very disappointed by the contents of this text as the title is very misleading.The suggestions and advice contained in the book is elementary not at all implied by the title.Much of the information is related to the experiences of the authorand that which works for him.It is also too generalized and not specific enough.The enclosures of taking a course or ordering hypnosis material from his institute gives the intent of writing this book,away.I am truly dismayed.There are far superior books on this subject to be had.
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41 of 48 people found the following review helpful
2.0 out of 5 stars Some quite useful information but.... January 25, 2005
Format:Hardcover|Verified Purchase
Mostly a rehash of free articles available on the author's website and a promotion tool to sign up for his 5 Path training. There is pratical and useful descriptions of organizing your practice and making good initial impressions.

The author describes the first 2 of his 5 "paths" including age regreassion in great detail and then invites the reader to sign up for training to learn about the final 3 paths. I respect Mr. Banyan as a hynotherapist and businessman, but writing is clearly not his best talent. This book is poorly written and there are several typos, which is unprofessional looking. The author has also employed a hypnotic writing technique at the start of each chapter that states everything "you will learn" in the following chapter. It is annoying and time consuming. I don't want to be told what I will learn, just give me the information.

While the book has some merit, most of the information can be gathered by reading the free articles on his website.
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26 of 30 people found the following review helpful
5.0 out of 5 stars Next in line to Elman February 3, 2002
I was recently speaking with a world-renowned and published hypnotherapist, and I asked him the question, "What percentage of all practitioners in the world are REAL HYPNOTISTS?" By "Real Hypnotists", I meant, "What percentage of hypnotists use the most powerful, state-of-the-art techniques available---these being, namely, instant/rapid inductions, and also age regressions." The expert told me that no more than 1-2% of all hypnotists use these transformational techniques.
Welcome to Cal Banyan and Jerry Kein's book, "Hypnosis and Hypnotherapy". Both of these authors are also teachers with their own hypnosis schools, and both teach instant/rapid inductions, as well as age regressions. The work that these two are doing is phenomenal. And they have packed their book with trade secrets that are not widely available. Matter of fact, many hypnosis "masters" keep their most effective techniques to themselves. Not the case with Banyan and Kein, who have put their egos on the backburner and filled this book with effective methods for having dramatic hypnosis sessions.
Notice that the key word that I use above is technique. Many of the hypnosis books currently available are filled with theories and recounting of the history of hypnosis. This current book contains easy to understand techniques, passed from Master to student in an unbroken lineage. Not since Dave Elman's classic book entitled "Hypnotherapy" have I seen this be done.
For students who are serious about taking a quantum leap in their hypnotic skills, going to the root cause of emotional issues, this book is highly recommended and worth its weight in gold.
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Most Recent Customer Reviews
4.0 out of 5 stars A good guide
This book reinforces good hypnotic practice. It's format makes it easy to understand. A good read and also very useful.
Published 1 month ago by nashysam
4.0 out of 5 stars Cal's method is A must if you want to be a hupnotherapy practitioner!
Having said that, you must also invest time in seeing his free video s on internet to understand his 5-path hypnotherapy approach, pr , even better, do the trainibg. Read more
Published 4 months ago by Stamatios Perkizas
5.0 out of 5 stars great
It is a very easy to read, did put it down until I finished it. I am familiar with the 5 path method that cal banyan uses so I think that helps. Great value for money.
Published 5 months ago by Donna Kovacs
3.0 out of 5 stars Not What I Expected
I selected this book thinking it would be directed at the "professional" (I'm a lawyer who has dealt quite a bit with medical/complex contractual issues), but found it was... Read more
Published 8 months ago by William A. Hill Jr
5.0 out of 5 stars Every Hypnotist Should Own This Book!, really!
I will keep this book in my library forever. In journeying up this wonderfully, exciting road of hypnosis I have found this book to be very informative and very helpful in... Read more
Published 10 months ago by Amazon Customer
5.0 out of 5 stars Highly Recommend Buying This Book
Excellent book for a trained hypnotist. Has good advice on hypnosis techniques as well as business practice advice. Read more
Published 16 months ago by Amazon Customer
5.0 out of 5 stars Fantastic
I would recommend this book to anyone in the industry if you haven'e already learn't Cal's techniques. What else can I say Fantastic.
Published 18 months ago by Aylan Seal
5.0 out of 5 stars Great book
Full of great information about hypnosis in an easy to read easy to understand format. A must in any hypnotherapists library.
Published 23 months ago by Ella52
5.0 out of 5 stars Cal Banyan is one of the Best !!!
I've been studying hypnosis and hypnotherapy since a time ago, and had some JONATHAN ROYLE courses, he's the best hypnotherapist and hypnotist I think, but I decided to buy this... Read more
Published on July 8, 2012 by Maxwel Martins
2.0 out of 5 stars Some Good Advice, But Forgettable...
This book contained some good advice for the beginning hypnotherapist, but, in contrast to other reviews, I would hardly call it indispensable. Read more
Published on April 17, 2012 by Practicing Hypnotherapist
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