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"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
David Garfinkel, author of Advertising Headlines That Make You Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantlyexemplifying the techniques by the writing of the book itself as you go along."
David Deutsch, author of Think Inside the Box, www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
Blair Warren, author of The Forbidden Keys to Persuasion
Quite of bit of repetition and ego for a guy who says to say out of your own ego and into your reader's thoughts. I tend to see some value in most things I read. Read morePublished 2 months ago by Sharon Vigano
Must read for any copywriter. We have an amazing team of 132 writers and I buy this book for everyone when they start writing for us.Published 3 months ago by Drew Canole
Joe is one of the most powerful copy writers around and is very knowledgeable in so many different areas.Published 5 months ago by gg
Interesting book. Very helpful and very enjoyable. Thanks for quick delivery.Published 5 months ago by Rivkah Perkins
I loved that he blended others' successes with his own. It's a must read and well rounded in material. It has revised my thinking and it will yours.Published 5 months ago by C. Hendricks
I bought multiple copies of this book to help people in my marketing department understand marketing better. Read morePublished 7 months ago by kiliki