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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Paperback – December 22, 2006

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Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (December 22, 2006)
  • Language: English
  • ISBN-10: 0470009799
  • ISBN-13: 978-0470009796
  • Product Dimensions: 9 x 6 x 0.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (95 customer reviews)
  • Amazon Best Sellers Rank: #100,412 in Books (See Top 100 in Books)

Editorial Reviews


"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…" (Professional Marketing, June 2007)

From the Back Cover

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
—Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
—David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
—Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by the writing of the book itself as you go along."
—David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
—Blair Warren, author of The Forbidden Keys to Persuasion

More About the Author

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor, There's a Customer Born Every Minute, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret.

Customer Reviews

It is full of useful information that makes writing great easy.
Dottie Randazzo
I now have this book in my reference library tagged and highlighted and ready for continual use.
Darren Teale
I highly recommend this book to anyone involved in marketing or running a website for profit.
Amazon Customer

Most Helpful Customer Reviews

321 of 343 people found the following review helpful By James McPhate on March 14, 2007
Format: Paperback Verified Purchase
I tried to come up with another title then "Great Core with Sleazy Filler" but couldn't. It nails this book perfectly.

There are great writing and composition tips. And the book reflects its message by using its own techniques. I can see the value of this, and can see that doing so would over-reach the natural tone of such a book. However, it's all the get-rich-quick, and over-the-top usage of "I've never told this secret to anyone before" types of manipulation that really disappoint. There are also claims with regards to hypnosis and psychology that are presented as "beyond doubt" and "proven" which are tenuous and no where near being such.

Near the end of the book Joe describes his mailing list, and how profitable it is, and then lists some emails he's sent to it. It felt like he had a cult of followers who are the same people who buy the "Get Rich in 15 Minutes a Day" programs (which sums up lots of his example sales copy in the book) and believe positive thinking and prosperity theologies are all that are need to succeed (usually described as get rich). Overall, Joe continually steps over my ethical lines of clarity and honesty.

Joe references Master Mind groups, which is a a Pseudo-Christian prosperity theology (New Though, Christian Science, etc.) and continually promotes his "The Attractor Factor" book. While the power of goal setting and visualization are undeniable, lets not forget about focus and work.

If you think you'll get more of the worlds limited resources because you sit in a circle and hold hands and wish for a larger house, then this book is definitely for you. Or go to his web site to find endorsements for products like "How to Get Lots of Money For Anything Fast!
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105 of 115 people found the following review helpful By F. J. Caceres on February 22, 2007
Format: Paperback Verified Purchase
On almost every chapter of this book the author just scratches the surface on interesting subjects and will reference other books instead of completing and going deeper into the subject himself. I didn't give a lonely star is because I did find some little bits of information. By the title you would think that it's a book to have; not so. If you can browse it, don't buy it.
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77 of 84 people found the following review helpful By Tamela A. Buhrke on February 17, 2008
Format: Paperback
The book should be entitled "All sales and no substance." This author keeps stringing the writer through a series of chapters, each saying that he is about to let you in on his secret, but instead he merely tells you more about his ebooks for sale online. His sales approach is not even very good. More like cheap and trashy. I've taken a few courses on hypnosis and can be hypnotized at the drop of a hat, but he couldn't hook me. I just found myself getting more and more annoyed. There are much better books out there. Don't waste your time or money.
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49 of 52 people found the following review helpful By Miracle Lady on April 17, 2008
Format: Paperback Verified Purchase
I bought "Hypnotic Writing" and "The Irresistable Offer" at the same time and read them both.

The "Irresistable Offer" is brief, to the point (but still very complete), and states very clearly that one selling point in your ad copy should be that the customer is not stupid, he will square you in 3 seconds or less, he will see if there is any REAL value in what you have to offer, and many more things, in the blink of an eye. (the book gives you REAL MEANS to overcome these stumbling blocks)

Mr. Vitale, on the contrary seems that he wants to entertain his potential customers, and bribe them into thinking that what he sells (and sells, and sells) is extraordinary. He does that with redundant prose, beautiful prose, aesthetically speaking, BUT he shows his true colors from the headers down. Are you really thinking that by using an opening like "amazing breakthrough", like "the truth about..." is going to grab your potential customers' attention, and ABOVE ALL, their trust?
I think that by using Mr. Vitale's wording you are IMMEDIATELY revealing who you are: "I am a seller, I am trying to hypnotize you into buying my product, I don't really care to give you value, what I care is to impress you and make a sale." This is what Mr. Vitale's prose says when you read it.

He gives examples of "normal ad copy" that he translates into "hypnotic ad copy" and he probably expects that the reader will rave about his writing. Well, to me they are both downright awful. They both reveal that the main aim of the copy is not to deliver and communicate REAL VALUE, to offer credibility, to overcome the potential customer's objections by opposing a REAL deal, no, in his writings you "fascinate" the customers, and, in so doing, you sabotage yourself by revealing your real end.
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27 of 27 people found the following review helpful By Paul Gallagher on January 29, 2007
Format: Paperback
I was very psyched when Joe Vitale's new book came out, since I am a fan of his and think his books have brought lots of good information into the world.

Still, I was a quite disappointed in Hypnotic Marketing. Essentially, it is a compendium of good, time-tested copywriting principles, but hardly the "great secret" I had been led to expect. In fact, the author claims to reveal "secrets" on every second or third page, until in the end the whole idea that this is a book of copywriting "secrets" becomes rather silly.

And the cutsey little questions at the end of most chapters get very cloying after a while.

The bibliography is great, as are the references to copywriting greats (and I'll include Vitale in this category because he IS a very influential copywriter these days), such as David Ogilvy, John Caples, Robert Collier, Jay Abraham, and others. And some fascinating references to Milton Erickson, the great "hypnotic" psychotherapist, whose main therapeutic method was to by-pass client resistance by couching his advice in seemingly random stories he would recount during his sessions.

All in All??

A good, useful book on copywriting principles, especially valuable for copywriting newbies or those who don't have a clue on how to write copy.

The chapter headings are good examples of how to write compelling headlines.

A good, practical book overall, but all the hype (delivered in Vitale's e-mails) about something new and profoundly different about "hypnotic" writing left me wanting more.

Copywriting Lesson One: If you make a very bold promise, by all means DELIVER on that promise.
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