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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
'I-Cons' Redefines Consumer Metrics,
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This review is from: I-Cons (Paperback)
This book, despite its Australian focus, defined for me the whole concept of customer value. It introduces a new typology that fills the gap in consumer metrics and shows, in an entirely readable way, how to apply it to businesses large and small.
This changed the way I did business and delivered success. I can't recommend it highly enough.
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