|
|||||||||||||||||||||||||||||||||||
|
1 Review
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
3 of 3 people found the following review helpful:
5.0 out of 5 stars
'I-Cons' Redefines Consumer Metrics,
By
This review is from: I-Cons (Paperback)
This book, despite its Australian focus, defined for me the whole concept of customer value. It introduces a new typology that fills the gap in consumer metrics and shows, in an entirely readable way, how to apply it to businesses large and small.This changed the way I did business and delivered success. I can't recommend it highly enough. |
|
Most Helpful First | Newest First
|
|
I-Cons by Ross Honeywill (Paperback - February 6, 2003)
Used & New from: $19.97
| |
| ||
