Customer Reviews

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)

5 star:		(0)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

This detailed effort works both as a reference on individual topics or as a complete read. Indeed, I initially read it cover-to-cover and refer to it often for specific guidance. It is a collection of articles and papers from some very bright people who share my impatience for generic instruction in the area of communications. I especially enjoyed "The Corporate Communicator: A Senior-Level Strategist" by Nick Durutta who argues the importance of 'communications' having a seat at the executive table.

Given this was published in 2006, many of the contributions were probably sourced or written in 2005 so the book does need an update. Five years ago digital communications were nowhere near as influential as they are now and requires a section unto itself. I also find that breaking out Public Relations as a separate entity is growing old in the modern organization and communication structure - it is no longer about sending out press releases - it is about creating content that connects people with people not just people with brands.

Also the brand area needs a complete re-write based on the development of more sophisticated brand-building techniques than are currently covered. On the positive side, the focus the book gives to internal communications is very beneficial and that critical area will never diminish in importance. Overall, it is a very handy compilation.