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2 of 2 people found the following review helpful:
4.0 out of 5 stars
A worth reading book for managers,
By Ravindra Gupta (India) - See all my reviews
This review is from: IBM Way: Insights into the World's Most Successful Marketing Organization (Hardcover)
THE IBM WAY is a book by Buck Rodgers, VP marketting of IBM. This is a must read book for all professionals, who want to enter into the field of marketting, human relations or other processes, as managers in future. It tell us the inside story about the building blocks which laid the firm foundation of the Big Blue, which is IBM, today, the world's one of the largest company. Buck Rodgers has poured all his experience with IBM in this book. The book describes the IBM's journey over so many years starting from the scratch and reaching at the top. Buck has quoted various incidences from his life in IBM, which educate a reader about the basic human relations principles. For marketting persons, it proves as a guide on crisis management.
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IBM Way: Insights into the World's Most Successful Marketing Organization by F. G. Rodgers (Hardcover - Aug. 1988)
Used & New from: $0.01
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