The authors, who teach creativity workshops to hospitality industry executives all over the world, interviewed 70 of the most successful hotel executives and restaurateurs in the business. Based on this study and using the subjects' own words, it provides techniques for generating creative hospitality product and marketing ideas. Explores how, in the hospitality industry, creativity on the part of managers and entrepreneurs leads to financial success as well as a greater sense of personal fulfillment and can ``make the world a better place to stay.''
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The authors, who teach creativity workshops to hospitality industry executives all over the world, interviewed 70 of the most successful hotel executives and restaurateurs in the business. Based on this study and using the subjects' own words, it provides techniques for generating creative hospitality product and marketing ideas. Explores how, in the hospitality industry, creativity on the part of managers and entrepreneurs leads to financial success as well as a greater sense of personal fulfillment and can ``make the world a better place to stay.''
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Inside This Book
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First Sentence:
This question could be answered with some fancy statistics that demonstrate the link between creativity and financial success, but we would rather let creative leaders in the industry answer the question in their own words. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
attribute listing technique, creativity techniques Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Roger Schank, Question Questing, Peter Kline President Harvey Hotels, President Marriott Corporation, Willard Marriott, Chiu President Prima Hotels, Choose the Right Ideas, Stan Bromley Regional Vice President, Stern Associates, Stern President, Tatibouet President Aston Hotels, The Creative Attitude, Charles Mund President Service Dynamics Corp, Jim Simonson Vice President Restaurants Unlimited, Michael Hostage Owner, Peter Yesawich President Robinson, Pub Ventures of New England, Roger Dow Vice President New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
This question could be answered with some fancy statistics that demonstrate the link between creativity and financial success, but we would rather let creative leaders in the industry answer the question in their own words. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
attribute listing technique, creativity techniques Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Roger Schank, Question Questing, Peter Kline President Harvey Hotels, President Marriott Corporation, Willard Marriott, Chiu President Prima Hotels, Choose the Right Ideas, Stan Bromley Regional Vice President, Stern Associates, Stern President, Tatibouet President Aston Hotels, The Creative Attitude, Charles Mund President Service Dynamics Corp, Jim Simonson Vice President Restaurants Unlimited, Michael Hostage Owner, Peter Yesawich President Robinson, Pub Ventures of New England, Roger Dow Vice President New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 12
books:
See all 12 books this book cites
1
book
cites this book:
- The Creative Attitude: Learning to Ask and Answer the Right Questions by Roger C. Schank on page 10, page 36, and page 50
- The Creative Corporation by Karl Albrecht on page 41
- A Whack On the Side of the Head by Roger Von Oech on page 79
- A whack on the side of the head: How to unlock your mind for innovation by Roger Von Oech on page 79
- Silent Messages: Implicit Communication of Emotions and Attitudes by Albert Mehrabian on page 94
See all 12 books this book cites
- The Soul of an Organization: Understanding the Values That Drive Successful Corporate Cultures by Richard S. Gallagher in Front Matter
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