The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses [Hardcover]

Hubert Gatignon (Editor), John R. Kimberly (Editor), Robert E. Gunther (Contributor)

Book Description

ISBN-10: 0521835712 | ISBN-13: 978-0521835718 | Publication Date: September 20, 2004

As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally and socially responsible way. Extraordinary opportunities exist for those who can effectively answer the need to globalize, yet it is a complex enterprise with many associated risks. Renowned experts for the INSEAD-Wharton Alliance, Hubert Gatignon and John Kimberly, have collaborated to edit a non-partisan and comprehensive book that looks beyond the broad issues and focuses on the managers' response to the opportunities and challenges of larger, global markets. Relevant and timely as the outspoken debates about globalization continue, the contributors to this volume discuss crucial implications for managers, policy makers and non-governmental organizations.

Editorial Reviews

Review

"This book provides useful insights into the challenges of global businesses, including leadership and corporate governance, competitiveness in marketing and innovation, risk management and global citizenship. [The] thoughtful analysis will contribute to a better understanding and more constructive dialogue between global managers and the various stakeholders of todayas global companies." Dr. Daniel Vasella, Chairman and CEO, Novartis International

"a milestone on the unified academic treatment of global business." - getAbstract.com

Book Description

A distinguished group of faculty from The Wharton School and INSEAD examine diverse forces that are driving firms to globalize, the consequences--positive and negative--that accompany increasing globalization, and their managerial and political implications. The book offers a multi-faceted view of challenges and strategies for managers in building global businesses. This non-partisan treatment is an important addition to the often strident and heavily rhetorical debates about global business. This timely book should be of interest to managers as well as to policy makers and leaders of non-governmental organizations.

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Product Details

• Hardcover: 474 pages
• Publisher: Cambridge University Press (September 20, 2004)
• Language: English
• ISBN-10: 0521835712
• ISBN-13: 978-0521835718
• Product Dimensions: 9.3 x 6.3 x 1.2 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,990,742 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful:

4.0 out of 5 stars Experts Concur: Get Ready to be Global, November 22, 2005

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Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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This review is from: The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses (Hardcover)

This book is the product of the alliance between the University of Pennsylvania's Wharton School and INSEAD, a prestigious business school outside Paris, with a campus in Singapore. INSEAD's Web site explains the book's parentage: "The INSEAD-Wharton Alliance, announced in May 2001, combines INSEAD's resources with those of Wharton's campuses in Philadelphia and San Francisco, to deliver business education and research across a global learning network." This book, featuring essays by members of both faculties from a variety of business disciplines, makes the alliance tangible to the rest of us. It examines the issues driving business to globalize and the challenges confronting the managers of globalizing businesses. We acknowledge this book as a milestone in the unified academic treatment of global business. Business scholars and corporate trainers may find the collaboration compelling, and readers seeking academic discussion of management theory will certainly find the essays stimulating. Yet, as can happen with academic anthologies, the filtration is spotty: Here, the irrelevant or oblique appears side by side with the new and applicable, and many essays are dryly academic in style, tone and content. As one wag said of novelist Henry James, the problem is not that they bite off more than they can chew, but rather that they chew more than they can bite off.