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INSIDE GROUPON: The Truth About The World's Most Controversial Company [Kindle Edition]

Business Insider , Nicholas Carlson
3.0 out of 5 stars  See all reviews (4 customer reviews)

Kindle Price: $2.99

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Book Description

Business Insider's Deputy Editor Nicholas Carlson takes a hard hitting look at Groupon just days before their scheduled IPO. Packed with anecdotes from anonymous sources inside of the company, this story examines how Groupon went from the hottest tech startup and one of the fastest growing companies in the world through SEC inquires and decreasing employee morale to the doorstep of going public.

The SEC is asking questions. Industry executives are calling it a ponzi scheme. Early employees are demanding six-figure pay for 9 to 5 hours. One even filed a lawsuit. Merchant customers are screaming. And Andrew Mason and his board, having helped themselves to $900 million of cash that could have gone to the company, are are now being blasted for incompetence and greed.

What a turnabout from a few months earlier, when Groupon was the talk of Wall Street. Then, Groupon was one of the fastest-growing companies in history, spurning $6 billion takeout offers from Google, preparing to go public at a valuation fo $25+ billion. And now everyone was talking about it running out of cash!

So what happened? How did things go so wrong?
And now that Groupon is finally going public, how will the Groupon story end?

Our sources all asked to remain anonymous, either in deference to the SEC's "quiet period" rules for companies that plan to go public or in order to remain in compliance with severance agreements with Groupon. Groupon itself declined to comment.


Product Details

  • File Size: 113 KB
  • Print Length: 22 pages
  • Publisher: Business Insider (November 1, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00634MNDY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #695,812 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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3.0 out of 5 stars
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9 of 10 people found the following review helpful
2.0 out of 5 stars There must be better out there November 20, 2011
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I was disappointed by this brief study of Groupon - I expected something more researched and journalistic. Instead it reads like a hastily assembled newspaper article, took me about 15 minutes front to back, and didn't tell me much more than I've read in the papers. Plus it was written before the IPO so a lot of the speculation is already out of date. If you're searching for an in-depth study of Groupon or Andrew Mason like you read in The Accidental Billionaires, for example (adapted into the movie "The Social Network"), keep looking.
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1.0 out of 5 stars too short April 17, 2014
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Should be updates with what happened until today. Also big time gaps in between, also the German shareholders should have been about more, since they were a driving force behind the company. This reads like an extended double page newspaper feature story.
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4.0 out of 5 stars Simpe and to the point October 2, 2012
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This book gave me a good insight into how it all began which is what I was looking for. Also informed me of the other main drivers of the business that made Groupon the force it is today.
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5 of 11 people found the following review helpful
5.0 out of 5 stars Now I'm Jealous November 6, 2011
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This book literally fills in all the blanks I had on my knowledge of Groupon. From 2008-2011 this company has come out of nowhere to dominate the tech newstream, dominate board meetings everywhere ("if Groupon is worth X, then..!") and, of course dominate the pocketbooks of its 150mm email customers. Nicholas Carlson dives into his sources to get the lowdown on why key employees left, why they turned down the GOOG deal for $6bb, why they turned down a Yahoo offer (which I didn't know about), and how they got their start precisely when the world economy had just been utterly shattered in mid to late 2008.

Finally, the book left me jealous. Andrew Mason was some sort of grad student with a semi-radical blog in 2006 and 5 years later - a billionaire. You get this sense, "I could've done it." But I didn't. This book helps explain how it all happened.
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