A guide to successful communication in the global marketplace. With sections on forms of address, translating, international English, specialized language, simplified constructions, social and religious customs, international mail, and more.
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Book Description
Editorial Reviews
From Library Journal
De Vries (Prentice Hall Complete Book of Model Letters, Prentice-Hall, 1993) presents a handy, practical guide on business writing with a much-needed international orientation for those who do business with foreign firms. The book's greatest potential is to make business writers sensitive to their foreign readers and to the many ordinary, innocent actions that can affect their correspondence and, therefore, their transaction. The need to be simple, brief, and literal is amply illustrated with examples and anecdotes; for example, an American writer would not want to say, "We will bend over backwards to meet your deadline." (A foreign reader will envision the firm's doing gymnastic stunts.) In addition to basic rules of grammar and usage, there are actual letters. Summarized at the end are important data for major countries (language, religious holidays, business customs, etc.); ethnic designations (e.g., how to refer to people from Gabon); foreign currencies; and numerous other sources of information. Well recommended.
Nancy Shires, East Carolina Univ., Greenville, N.C.
Copyright 1994 Reed Business Information, Inc.
Nancy Shires, East Carolina Univ., Greenville, N.C.
Copyright 1994 Reed Business Information, Inc.
About the Author
Mary A. DeVries is the owner/manager of Editorial Services in Cottonwood, Arizona. She has written more than 50 business, reference, and professional books and has been the editor and publisher of a professional magazine for ten years.
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