More About the Author
Francisco Muro is the Chief Executive Officer of OTTO WALTER, Spain and Portugal, (a leading firm in Spain in the development of sales and management behaviors), and President of EvolucionAs (a firm that specializes in consulting and personal development).
He was named one of the top Spanish experts in Management and Sales by Expansión, the first economic newspaper in Spain. He speaks regularly at conferences such as the Forum de Alta Dirección de Barcelona, APD, AEDIPE, Business publications, Radios and Harward-Deusto Review, among others.
Muro is famouse for his great sense of humor and the simple way to express the important things. He used to say that he writes books for professionals that don´t have time to read books, but need to get ideas or reflexions in a few words. His books are full of glorious sentences and most readers when finish the book want that their boss or they employers read it!
Muro worked in diverse roles in multi-national and national companies, including AEG-Olympia, El Fénix Mutuo, Inesa, Eksa, Nueva Empresa, and others.
He has collaborated as an expert in institutions such as ESADE, San Pablo-CEU, Instituto de Empresa or FEDEPE.
Muro´s books have been translated into various languages like English, Japanesse, Chinesse or Bulgarian, and he has sold more than 250,000 copies, making him one of the five bestselling Spanish authors of Businness Narrative.
He received his degree in Marketing from ESTECO in Madrid and his Master in Marketing from COACM.
