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3 Reviews
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Average Customer Review
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9 of 9 people found the following review helpful:
5.0 out of 5 stars
ISP Marketing Survival Guide
It s a wonderfull book, about how to run a ISP, and how to identify your market, and develop your bussiness strategy in each segment. The first three chapters are dedicated to know what is the ISP bussiness, to know your strengths and weakness, and the strategy you must develop to grow. The next chapters are dedicated to know marketing techniques especially focus...
Published on June 2, 2000
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5 of 14 people found the following review helpful:
1.0 out of 5 stars
A lot of obvious bla bla
Very American. Is there a world beyond their borders? Doesn't mention Data Centers, doesn't talk about market trends such ASPs. What about market data? Is the American market really so simple? (Smile, be nice to customers and then sell to a bigger company)
Published on November 29, 2000 by David Stephens
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9 of 9 people found the following review helpful:
5.0 out of 5 stars
ISP Marketing Survival Guide,
By A Customer
This review is from: ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition (Paperback)
It s a wonderfull book, about how to run a ISP, and how to identify your market, and develop your bussiness strategy in each segment.The first three chapters are dedicated to know what is the ISP bussiness, to know your strengths and weakness, and the strategy you must develop to grow. The next chapters are dedicated to know marketing techniques especially focus in the ISP bussiness, and how to develop the rigth one for your organization. It s a well organized book, that I can recommend to every small ISP, who wish to grow up.
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Required reading for any ISP startup,
By
This review is from: ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition (Paperback)
This book has undoubtedly earned a place on the bookshelf of today's ISP owner. Its contents were invaluable information required for the business plan I prepared for an ISP/ASP business.
5 of 14 people found the following review helpful:
1.0 out of 5 stars
A lot of obvious bla bla,
By David Stephens (Muenchen Deutschland) - See all my reviews
This review is from: ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition (Paperback)
Very American. Is there a world beyond their borders?Doesn't mention Data Centers, doesn't talk about market trends such ASPs. What about market data? Is the American market really so simple? (Smile, be nice to customers and then sell to a bigger company) |
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ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition by Christopher M. Knight (Paperback - January 21, 2000)
Used & New from: $0.21
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