Over time, I have noticed a number of disappointed and outraged 1-star reviews (as well as a few fake-but-supremely-satisfied 5-star reviews) where the reviewer (whether disappointed or phony) is apparently under the impression that this series was supposed to finish with the 5th book.
At first, I was confused as to where reviewers could have gotten this impression. GRRM has never promised 5 books. Years ago, he was once promising a 4-book series, but then he switched to projecting 6 books, then to 7, which remains the current projection. He never projected 5.
But then it dawned on me. It's GRRM's "ICE AND FIRE UPDATE" on his website (it is not called a "DANCE WITH DRAGONS UPDATE"). If one clicks on it, to see how he is progressing with the series, you see the giant word DONE!, followed by a picture of the 5th volume, as though that volume represents Ice & Fire's completion.
At first, I thought it a mistake. Originally, of course, this merely meant that DANCE was done. But I tried to post about the potential for confusion on the WESTEROS forum where there are many people with access to GRRM who can alert him to the problem. My post was immediately deleted, and I was immediately banned from the forum. I received no explanation in response to emails. Months have now passed, and the misleading "update" remains in place.
So does this mean that GRRM, or at least his evil minions, WANT the update to confuse potential readers?