The Ice-Watch Story
Since its creation in Belgium in 2007, the Ice-Watch® brand has enjoyed a strong identity across the world with its uni-sex, water-resistant and affordable watch collections. Available in more than 1,000 retailers across more than 27 countries, Ice-Watch make its U.S. debut just in time for the holidays with a December 2009 launch date.
The fresh and innovative designs synonymous with Ice-Watch® offer an affordable, water-proof and unisex alternative to the fashion timepieces found in today's modern marketplace. With price points starting at $85, customers can mix and match collections featuring a spectrum of bright colors; band textures, including silicon and "plas-cite"; luminous hands and the signature Ice-Watch® logo on crown, case back and dial.
Each of the 11 chromatic collections is packaged in a collectible and reusable "Becubic" that matches the color, feel and finish of the watch and doubles as a coin bank. The collections include: Sili, Classic, Flower, Gold and Silver, Chronograph, Gold Rose, Neon, Ocean, 1844, XXL and Stone featuring crystallized Swarovski elements.
Product Description
Casual watch, Japanese quartz movement, Polished silver-tone sword hands with luminous accents and luminescent orange sweep seconds, Applied orange/polished gunmetal-tone triangle marker at twelve o'clock, Applied orange/polished gunmetal-tone Arabic numbers mark six and nine o'clock, Applied orange/polished gunmetal-tone baton markers, Orange indices form surrounding minute track, Analog date aperture at three o'clock, Black dial with polished orange logo applique below twelve o'clock, Black silicone strap with embossed logos and brushed black Ion-plated stainless steel buckle, Brushed/polished black Ion-plated stainless steel bezel with six screws, Large transparent plastic round case, Textured black Ion-plated steel crown with logo, Stainless steel screw-down caseback, Mineral crystal, 100 meters/330 feet water resistant *Packaged in plastic case that doubles as coin bank