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Iconoclast: A Neuroscientist Reveals How to Think Differently Hardcover – September 2, 2008
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Top Customer Reviews
1. Flawed Perception.
2. Fear: Fear of failure/public ridicule.
3. Inability to influence others.
Using examples of people from diverse professions and industries, backed by neuroscience, and experiments, Berns has provided a very good picture of how these three factors impact our thinking. Sometimes the text becomes too scientific and complex, but mostly otherwise, the language is easy to comprehend.
Once you understand how our brain processes information and affects our perception, imagination, and decision-making; you can find ways to think creatively and remove the above three roadblocks. There are some DOs told by Berns, in order to do so. But most of the book is centered around exploring the processes of human brain.
What I learned mainly, is that, our brain tries to maximize its efficiency by taking shortcuts in processing information. That's why, the more we do certain task, easier it becomes. For same reason, we get comfortable in our own surroundings (or work) and loose the ability to think beyond it. Hence, we need to keep exposing our brain with new situations, scenarios, information, to enhance the activity of our brain and force it to think creatively.
I was already somewhat familiar with several of the exemplars discussed in this book but not with others. They include Solomon Asch, Warren Buffett, Nolan Bushnell, Dale Chihuly, Ray Croc, Walt Disney, David Dreman, Richard Feynman, Henry Ford, Steve Jobs, Martin Luther King, Jr.Read more ›
Iconoclast (by Gregory Burns) was a fun book to read! The goal of the book is look at how Iconoclasts in society (those folks who do things others say cannot be done) think. The book describes famous iconoclasts and provides some insights into their thinking "out of the box" thinking abilities. Three factors limit the thinking of most of us: Flawed perception; Fear of failure; and the inability to persuade others (for example social intelligence). The more influential iconoclasts balance all 3 attributes to become hugely successful (think Noel Bushnell-Pong, Steve Jobs-Apple, Walt Disney-cartoon moving animations, Branch Rickey-Integration in baseball, Howard Armstrong-Super heterodyne Receiver etc). In the iconoclast the power of vision is especially enhanced and the brain neural circuits are more active. Perception is more than just seeing things. A key aspect is the ability to perceive things one sees in ways most people cannot. Thus the iconoclast is able to perceive what others believe cannot be done. Perception is intimately tied to imagination which is the key ingredient in creativity. The brain's need for energy efficiency works against imagination, since imagination involves stronger neural connections (and more focused attention) to create deeply imprinted and detailed visualizations. One of the important attributes for better perception is having many unique experiences (think about being a world traveler) and using all your senses in the environment.
One of the big inhibitors of action is fear and the varied response folks have to stress. The author discusses the stress response in some detail, including neurotransmitters, and hormones involved, especially the correlation of dopamine with risk taking.Read more ›
Most Recent Customer Reviews
This was a book I had to read for grad school, but would recommend it to anyone. It can be a little heavy on science at times (so don't expect a quick read), but it's certainly... Read morePublished 26 days ago by jess
This book will give you an entirely different perspective on the way your brain works. An iconoclast is "a person who does something that others say can't be done. Read morePublished 5 months ago by William S Woodtich
A deep read. Similar in style and structure to some of Gladwell's books. Look inside to get a sense for WHY our brains do what they do, and see how they operate.Published 7 months ago by James Riley
Berns provided a great deal of valuable information but as I'm an excruciatingly linear thinker and he is not a linear writer, I found that the book needed a little better... Read morePublished 14 months ago by Nan
in business books by 10% in the premise should be well founded, and the author starting to dig in to the grist of the title.
Not so here. Read more
Definitely the book to read to get the insights into what makes world changers - the common personalities that ties them all.Published 22 months ago by sayanee