Psychiatry professor Berns (Satisfaction: The Science of Finding True Fulfillment) describes an iconoclast as "a person who does something that others say can't be done." Though keeping his promise to reveal the "biological basis" for the ability to think outside the box, Berns keeps technical explanation to a minimum, instead using themes like perception, fear and networking to profile a number of famous free-thinkers. While the ordinary person perceives the world based on his past experience and "what other people say," the iconoclast is both willing and able to risk seeing things differently; in the case of glass sculptor Dale Chihuly, his creative breakthrough (departing from symmetry in his ice-sculptures) came after a car crash blinded him in one eye, literally changing his view of the world. The will to take risks is also paramount; Cardinals baseball coach Branch Rickey and his controversial hire Jackie Robinson, the first black man in the Majors, provide models of imagination and fearlessness. Berns also looks at iconoclasts like Steve Jobs, Martin Luther King Jr., Henry Ford, the Dixie Chicks, Warren Buffett and Picasso, relating in lucid terms the mindsets that set them apart.
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This fascinating work lays out where great ideas come from, how our brain often works against us, and what we can do about it to seize the day. --Fast Company, Best Business Books of 2008See all Editorial Reviews
Berns provided a great deal of valuable information but as I'm an excruciatingly linear thinker and he is not a linear writer, I found that the book needed a little better... Read morePublished 5 months ago by Nan
in business books by 10% in the premise should be well founded, and the author starting to dig in to the grist of the title.
Not so here. Read more
Definitely the book to read to get the insights into what makes world changers - the common personalities that ties them all.Published 13 months ago by sayanee
This is a fantastic book and if you haven't read it, get on that! Iconoclast has helped open my mind to different possibilities and learn about people in a way I hadn't thought of... Read morePublished 13 months ago by cle
Very good read, it reveals the unbending spirit of great people.
However I am a little disappointed that more great scientists were not included in the book as well as that... Read more
Great book so far. Probably hard to read if you have no background in psych or neuroscience. I enjoy it.Published 15 months ago by J. Holmes