An overview of the history of design which tells the story of 80 ordinary items which gained iconic status during the course of the 20th century. The introductory essay explains how an object becomes iconic and the method the editors used to select the internationally diverse spectrum of design objects shown and discussed in the book. Raymond Loewy's streamlined pencil sharpeners, the classic Italian expresso maker, the VW bug, Lego and Ron Arad's "bookworm" shelf all earn their inclusion through the impact they have had on the 20th-century design. Each object is presented on a double-page with text by design historians and designers.
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Book Description
Editorial Reviews
From the Publisher
The Coca Cola bottle, Zippo lighter, Minox Camera, Lego building blocks, Barbie, Harley Davidson, Apple Macintosh, and Philips Compact Disc are considered everyday objects, but they are also noted for their extraordinary design. ICONS OF DESIGN: The 20th Century introduces more than 80 exceptional objects that symbolize something greater than their mere form or function. The creatively smooth, seductive and simple designs that captured our fascination have become icons of our industrial culture. From 1900 until the beginning of the new millennium, this volume surveys an internationally diverse spectrum of design objects: from a unique piece such as Raymond Loewys streamlined pencil sharpener to mass produced items such as the classic Italian espresso maker Moka Express, the VW Beetle, or Ron Arads Bookworm shelf. What unites these diverse cult objects is the impact they have had on the history of twentieth-century design and culture. In ICONS OF DESIGN, the designs vary from houseware items like the Tupperware container to transportation and industrial designs. These industrial icons include the Underwood Typewriter No. 5, the Ford Model T, the Mercedes Silver Arrow, the Hindenburg Zeppelin, the DC-3 Dakota, the Citron 2CV, the Vespa Motor Scooter, and the Greyhound Scenicruiser. The greatest names and accomplishments in design during the past 100 years are featured in ICONS OF DESIGN. Among the designers included are Alvar Aalto, Ron Arad, Peter Behrens, Marcel Beuer, Achille Castiglioni, Charles Eames, Henry Ford, Frog Design, Eileen Gray, Harley Davidson, Josef Hoffmann, Arne Jacobsen, Raymond Loewy, Charles Rennie Mackintosh, Ferdinand Porsche, Dieter Rams, Gerrit Rietveld, Richard Sapper, Ettore Sottsass, Philippe Starck, Earl Tupper, and Wilhelm Wagenfeld. ICONS OF DESIGN is the latest edition in Prestels series Icons of the 20th Century. Focusing on design, it complements the volumes already available on art, architecture, photography and fashion. Concise and authoritative texts by leading experts in the field are matched with sumptuous photography, historical documentation and biographies of the designers. A select bibliography and an index round out the book, making it an informative and entertaining source for anybody interested in design. Specialists, collectors and enthusiast alike will find this volume a necessary fixture to their design library.
From the Inside Flap
Not all of our everyday objects simply remind us of the mundane tasks for which they were designed. A select fewmasterpieces of design that capture our fascinationhave become icons of our industrial culture. Icons of Design: The 20th Century introduces more than 80 exceptional objects that symbolize something greater that their mere form or function.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Gorgeous Photos and Interesting Text,
By A Customer
This review is from: Icons of Design: The 20th Century (Prestel's Icons) (Hardcover)
This book is really great for those of us interested in the evolution of design in the 20th century. Moving chronologically, the book showcases some familiar as well as some forgotten design marvels. The photography is really top quality and the short essays which accompagny each piece are interesting. I loved it.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Gorgeous Photos and Interesting Text,
This review is from: Icons of Design: The 20th Century (Prestel's Icons) (Hardcover)
This book is really great for those of us interested in the evolution of design in the 20th century. Moving chronologically, the book showcases some familiar as well as some forgotten design marvels. The photography is really top quality and the short essays which accompagny each piece are interesting. I loved it.
5.0 out of 5 stars
Great coffee table book,
By Fabulous "Ms. M." (Oklahoma) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Icons of Design: The 20th Century (Paperback)
I really enjoy this compulation of design photographs of products and all things design. A fun coffee table book and definitely something for every designer.
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