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I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion Paperback – April 22, 2011

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Editorial Reviews

About the Author

Alyson B. Stanfield is an artist advocate, workshop leader, art-marketing consultant, and the founder of ArtBizCoach.com and ArtBizBlog.com. She wrote this book for the many talented artists who remain professionally unfulfilled because their work remains in the studio.
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Product Details

  • Paperback: 279 pages
  • Publisher: Pentas Press; Second Edition: Updated & Expanded edition (April 22, 2011)
  • Language: English
  • ISBN-10: 0983146209
  • ISBN-13: 978-0983146209
  • Product Dimensions: 0.8 x 6 x 8.8 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (92 customer reviews)
  • Amazon Best Sellers Rank: #134,525 in Books (See Top 100 in Books)

More About the Author

I began consulting with artists informally 18 years ago as part of my position as a museum curator. When I left museums, my old artist-friends continued coming to me for help and advice. Everyone wanted an agent! A little research into that field led me to conclude that I wouldn't be doing artists any favors by doing all of the work for them. Instead, I decided to teach them how.

The neat thing is that almost everything I teach artists to do, I'm doing myself for my business. See? The art business isn't so different from the rest of the world. We all need to know how to promote ourselves and our businesses--online and off. To that end, I keep up with marketing, business, and artworld goings-on.

Here's something else you need to know: My work is deeply affected by my ten years in the art museum. Affected in a good way. Affected in a way that really helps my clients. I have loads of experience working with collectors as well as the general art-viewing public. That means that I know how people interact with art, how they approach it, what they fear, and how we can educate them and alleviate their fears. When you and I work together, I use this knowledge to shape the presentation of your work.

On the off chance that you've read this far, my undergraduate and graduate degrees are in art history, although I started as a painting major. For some reason, I got a kick out of sitting in those dark rooms looking at slides.

My work is inspired by artists I come across every day--in cyberspace and in galleries.

When I'm not in my office, you might catch me hiking in the foothills or in the Rockies; skiing in Crested Butte; cooking; watching the Food Network or an Oklahoma Sooners football game; or gardening. I was born in Great Falls, MT; raised in Oklahoma City, OK; went to undergraduate school in Laramie, WY and Norman, OK (BA in art history); worked in Washington, DC; went to graduate school in Austin, TX (MA in art history); and now happily call Colorado home.

Customer Reviews

Most Helpful Customer Reviews

21 of 22 people found the following review helpful By Preston/Hornbuckle on February 5, 2012
Format: Paperback
With 30+ years as a full time professional artist, with the last 15 promoting and selling my own and my husband's work, I have to say that this is the most thorough, comprehensive, timely resource I have read. Wish I'd bought it when I first heard about Alyson, but glad I have it now, as it moves me to action every time I pick it up - if there had been a book like this when I started out to be an artist in the late 70"s, it might be in its tenth revision (things have changed so much!) but it would still be my most valuable business resource!
Marianne Hornbuckle, painter/sculptor
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13 of 13 people found the following review helpful By S. King on July 7, 2011
Format: Paperback
Where has this book been all my life? Although I have two art degrees, none prepared me for the working world. This book is of immense help to all artists who want to implement an easy to use system for marketing work, keeping in touch with collectors and having an on-line presence. The book is readable, easy to follow and use. The recent edition is updated with helpful information on blogging, using Facebook and Twitter. Buy this book.
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10 of 10 people found the following review helpful By Tom Harold on July 26, 2012
Format: Paperback
I am getting so much out of this book. As an artist starting at the bottom, Alyson's book has been invaluable in laying down the necessities for establishing art as business. The book gives real-world practical advice for putting yourself out there and getting your work into the hands of buyers. I have saved what would have likely been countless hours of wasted effort trying to figure out what is revealed here in an easy to read format. I'm glad Alyson took the time to write all this stuff down and offered to share it with the rest of the world!
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41 of 55 people found the following review helpful By R Round on August 16, 2012
Format: Paperback Verified Purchase
Not sure about all the raving reviews for this book. I did not really read anything new or earth shattering about marketing for art here. Pretty standard marketing advice....chapter to chapter. Artist statements, portfolios, resumes, business cards, websites. etc, etc. Unfortunately there's a million books giving advice on selling and marketing art.....none of which offer up anything substantially different than each other. This one is sadly no different.

There was even a chapter devoted to getting organized and reducing clutter.......come on, give me a break! Really did not need this from a patronizing author.
Honestly.....I glossed thru the book while on a plane and am re-selling it.
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4 of 4 people found the following review helpful By Jaime Haney on February 16, 2013
Format: Paperback Verified Purchase
I'm still reading but will read over and over I'm sure. I'm using it as a work book, hi-lighting info and marking what I need to do, which is a lot. Love her style of writing and find it easy to do the things she suggests. Just good business sense that sometimes I just don't think about, her advice is like having a favorite teacher meeting with you telling you all the important facts you need. Love that her website coincides with the book.
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3 of 3 people found the following review helpful By birthdaymom on January 14, 2013
Format: Paperback
I borrowed this book from an artist friend and found it so useful that I bought my own copy. There is a gold mine of useful information in there for artists who want to create art businesses. It is very easy to read and I found it very inspiring. I will use this as a reference book long into the future even after I have implemented the suggestions in the book.
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2 of 2 people found the following review helpful By Mckenna Hallett on February 2, 2012
Format: Paperback
It's hard to define some qualities. How does one define devotion, or curiosity, or authenticity? What can one say when they have found someone with the skills to bring out your core desires to be devoted to your art? What kind of genius is it who can nurture our curiosity and help us translate that into solid business skills when we thought we had none? And what quality in writing and insight to human nature is required to present this most important information into such authentic and simple language. Alyson B. Stanfield is more than an author of a book - she has created a "bible" for the art community. She is an oasis for your heart and soul and artistry to visit and reflect without regrets or finger-pointing.

If you are new to your art career THIS must be in your bag of tricks. If you are an old-timer (like me) you especially owe it to yourself to get involved in Alyson's gentle, caressing, and provocative world of exploring (or re-examining in today's world) the business of being an artist.

Many "experts" are flooding the cyber gates and the blogosphere is (it's logarithmic!) over-run with bad advice. Close that ubiquitous cookie-cutter know-it-all-blogger window and open up to the real opportunity to learn the RIGHT STUFF. Down-load this now. In minutes, you will see for yourself what an amazing value being part of Alyson's caring world will do for your career.

Come on...click and learn. Or buy the paper version. Flip and learn. Circle the good parts all day long. All that circling will use lots of ink, but it's worth the cost of the refills.

The book itself is beyond priceless.
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4 of 5 people found the following review helpful By Savannah on January 17, 2013
Format: Paperback
I have been a part-time artist for 15 years and a full-time artist for the past three. People love my art when they see it, but I haven't been able to turn that into sales. I've joined several artist blogs that are helpful but none as good as Alyson's Art Biz Blog. Then I decided to buy "I'd rather be in the studio!" and I'm glad I did. I'm writing in the margins, making new goals and overhauling my marketing strategies. For me, just the information on writing an artist statement is worth the price of the book.

Research has shown that the majority of website visitors go to the "About" page before looking at anything else. It's critical to your success to have an effective artist statement. The chapter on writing an artist statement is the best, most thorough, I've found. Instead of the typical "10 steps to a better artist statement," this chapter is 15 pages of "how to's," "don'ts" and "whys." I have never liked my artist statement but after reading this chapter, I can see just how horrible it is. Instead of getting viewers excited about my work, I think my statement turns people away. Now I have a detailed guide to writing a new, effective, one. This is just one of the many areas of art marketing that Alyson covers.

This is a reference book I will be referring to for years to come. I highly recommend it.
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