Id [Hardcover]

Susan Greenfield (Author)

Book Description

Publication Date: May 15, 2008

Our individuality is under attack as never before. Two huge new forces new technology and the rise in fundamentalism are in their different ways combining to threaten the control of our own minds and so the whole way our society functions. We have never more urgently needed to look at what we want for ourselves as individuals for our children, and for our future society. This book will draw on the latest findings in neuroscience to show how far we are and can be in control of the development of our brains and minds and the actions we need to take now both to safeguard our individuality and to find the fulfilment which our current unfettered materialism cannot provide. All this inevitably poses many questions about human nature, our past, what makes us individual, the connection between the brain and the mind, what a society of fulfilled individuals would actually mean.all of which this book attempts to answer.

Editorial Reviews

Review

'Susan Greenfield enthrals and intrigues her readers in equal measure ... a force of intellect and a force of nature' -- John Humphrys 20081121 'Asks good questions, describes intriguing facts and makes some interesting suggestions' -- Financial Times 20081121 'Susan Greenfield is often described as the foremost female scientist in Britain, but she is one of the best of any gender, anywhere, at getting complicated ideas across' -- Independent on Sunday 20081121 'Greenfield is an entertaining writer, a brilliant neuroscientist and an excellent exponent of the latest advances in brain chemistry' -- New Humanist 20081121 'she is so fluent and persuasive a writer that just reading this important book perks up the grey cells' -- Telegraph 20081121

About the Author

Baroness Susan Greenfield is Professor of Pharmacology at Oxford University and Director of the Royal Institution. She is also an Honorary Fellow of the College of Physicians and has received 24 honorary degres from universities all over the world. Neuroscientist, broadcaster and author, she has received the Michael Faraday medal from the Royal Society for developing public understanding of science and made the Daily Mail's 100 Most Influential Women in Britain list in 2003. She is based in Oxford.

Product Details

• Hardcover: 240 pages
• Publisher: Sceptre (May 15, 2008)
• Language: English
• ISBN-10: 0340936002
• ISBN-13: 978-0340936009
• Product Dimensions: 8.6 x 5.6 x 1.3 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,189,204 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Minds in a world of transhumanism, cyber IT, nano- and bio-technology., January 25, 2010

By 

Simon Laub (Aarhus, Denmark, Europe) - See all my reviews
(REAL NAME)   

This review is from: ID: The Quest for Meaning in the 21st Century (Paperback)

- As IT is merging cyberworld with reality,
nano technology is merging human bodies with
the outside and biotechnology promise
to create healthier, enhanced humans with prolonged
lifespans -
What will the 21st century be like?
What should we hope for?
Will we be more comfortable and have more fun,
but without a real human identity and without
experiencing real ''meaning'' in our lives?

This book presents a number of the emerging
technologies along with the possible
consequences:

In one version of the future, human identity
and individuality might be threatened, as people here
live ''screen-dwelling' lives with short attention
spans, thinking in icons rather than abstract ideas.
Good at hectic ''fact''-field activities,
but no longer capable or good at placing isolated events
in a context.
Sure, the absence of self consciousness might be desirable as
an intermittent state. Drugs and fast-paced sports
(whose dominant feature is the raw
quality of the sensations, devoid of cognitive content, where one momentary
experience is superseded by the next) have always been popular
activities. As have excessively strong sensory stimulus
from music/wine/food or sports/sex in rapid succession.
All the stuff that leaves us
with no time to think about content and meaning.

But in the long run surely you would want a full
personal identity, as well as full selfconsciousness
from time to time....
Something the reactive,''screen-dwelling'' life
of many future cyberworld realities obviously wont give you.
At least not if it is a process heavy/content light
activity, where personalized brain connectivity is either not
funtional or absent altogether.

And if tech doesnt end up making us totally reactive, stimulus oriented -
then we might end up in the other extreme,
where people are living lives fired up to be creative,
excited by revelation and discovery and
with a robust sense of self. A future where self realization
and creativity reaches new heights.
But where such brain modes creates people who are unable to
form successful relationships and interact successfully with others.
The end of human society.

Finding the balance is of course going to be difficult.
The balanced version where there are time slots for being creative
with a robust ego, slots for working together in
team efforts, slots for creating meaning to our existence and
slots for ''letting go'' through e.g. excessively strong sensory stimulus.

But Susan Greenfield does seem to think that it will
be possible. Even though many new technologies (in excess)
surely will push us away from the balanced future we want.

Biologist Julian Huxley came up with the term ''transhumanism''
in 1957 to describe the future point we are
now moving towards - ''on the threshold of a new kind of existence''.
Transhumanism optimistically holds that there is room for
improvement even in the healthy human brain and body.
Francis Fukuyama on the other hand has described transhumanism as
the ''worlds most dangerous idea''.

For the body, we might introduce an artificial
24th chromosome to complement the twenty three
we already have. The extra chromosome will then act
like an extra coathanger for genes.
Or we might introduce new genes in germ cells, along with
killer genes with enzymes that can destroy it.
The killer genes can then be activated by certain pills, e.g. so that
your ''unnatural genes'' are ejected from sperm and eggs
when you want to reproduce.
Brazilian neuroscientist Miguel Nicolelis has developed
a technique for implanting a microchip into the brain, to translate
the nerve impulses into electric pulses - hooking the brain
up to computers for doing all the cyborg stuff.
Some devices can convert soundwaves into electric signals
the brain can understand, and other devices can convert
brainwaves into sounds known as phonomes. Ultimately minds can
be connected through the internet with this technology.

Still, it is a bit more tricky to improve on the mind,
because it is less than obvious what a perfect mind is.
But, surely we can improve on even the best of us -
Even the current ideal: ''the super-outgoing individual,
wih perfect recall, who is monotonously and unconditionally
jolly all the time''?

300 years ago most people were cogs in the machinery
of feudal society. The concept of individuality, i.e. someone truly
and completely unique, not all that obvious.
Now we are bound up in an armsrace to own more and
achieve more - to be individuals - leading to stress
and frustration and an increase in depression and
anxiety. The basic needs - to feel secure, part of a group,
competent and autonomous- have given way to products that
can enhance your status. Where status is important as it gives you
attention - i.e. love (The worst feature of a lowpaying
job is not the low pay, but that others treat you like a
machine - someone who doesnt exist. No attention).
In Japan more than 1 million people, mostly young males,
are hikikomori, locked away in their rooms - living a screen life.
Perhaps already living the ''screen-dwelling' life with short attention
spans, thinking in icons rather than abstract ideas.
Good at a hectic ''fact''-field activities,
but no longer capable or good at placing isolated events
in a context?
Perhaps a future Google will be able to advise such users
on career moves and use of leisure time (all
deduced from each users particular history of queries).

But the way back to healthy, unique and creative minds are surely
not going to be so easy.
Certainly it will take a lot of understanding and wisdom
to point to a future of happy,mature minds and a civilised
society.
Susan Greenfields book is an excelent starting point though.


-Simon

5 of 6 people found the following review helpful:

5.0 out of 5 stars 21st Century Breakdown, August 30, 2009

By 

Hande Z (Singapore) - See all my reviews

This review is from: ID: The Quest for Meaning in the 21st Century (Paperback)

This is a fascinating book that tries to slice together a range of multi-disciplinary studies including psychology, neurobiology and genetics in an attempt to help us understand our personal identity. Greenfield examines the effect of genes, drugs, and mental illness in explaining some of our personal emotional responses to our environment and life. She explained how pheromones, oxytocin and chemical processes in our bodies combine to create our feeling of `love'; the base upon which creativity is enhanced, often from some defect in a part of the brain. She explores the possibilities of utilizing our understanding in the areas of neurotechnology to help overcome such defects so as to create, in future, perfect minds. Some of her postulations seem incredible but it seems, the day the come of age may not be far away. If we want to take a peek into the future, this is a clear, easy to read book that will help us along.

2 of 8 people found the following review helpful:

1.0 out of 5 stars A load of Waffle, May 17, 2010

By 

Helpful consumer (Australia) - See all my reviews

This review is from: ID: The Quest for Meaning in the 21st Century (Paperback)

An annoying time waister mostly padding and waffle , full of simplistic assertions that doesn't get into the interesting debate of what is identify-meaning & purpose .Another book that should have been an essay . I imagine this book was created to promote Ms Greenfield and her dinner party conversations . Was this book prescribed for school children-probably .