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Idea Index: Graphic Effects and Typographic Treatments Turtleback – May 1, 2000


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Product Details

  • Series: Index
  • Turtleback: 312 pages
  • Publisher: North Light Books; 1 edition (May 1, 2000)
  • Language: English
  • ISBN-10: 1581800460
  • ISBN-13: 978-1581800463
  • Product Dimensions: 6.2 x 4.8 x 1.1 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #212,356 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.

More About the Author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Kodak, Cingular Wireless, Washington Apples, Levi Strauss, Paccar/Kenworth, and Seattle Public Schools. Jim Krause has written over a dozen books on design, creativity, and digital photography. His books are widely popular, are on sale around the world, and several have been translated into multiple languages.

Krause's latest books are Visual Design and Color For Designers--both published by New Riders. These two books are the first two titles in New Rider's Creative Core series.

When Jim Krause isn't working on books, he can usually be found racing his motorcycle, riding a bicycle, hiking, reading, enjoying a really good cup of espresso, or looking at birds through a pair of binoculars.

Customer Reviews

Great book for starting designers to keep the ideas flowing.
"sparksdesigner"
This tiny book is full loaded with suggestions and it's a very helpful friend for brain-storming about graphic ideas.
Lorenzo Colloreta
I think this is a great book and would recommend it to anyone in the graphics/digital graphics field.
J. Mack

Most Helpful Customer Reviews

91 of 95 people found the following review helpful By David L. Perry on April 28, 2000
Format: Turtleback
In a world awash with books on how to use graphics and page layout software which, due to rapid changes in technology, tend to have a fairly short shelf life, this book is a remarkable exception that will be useful for many years to come.
I once heard a quote from a National Geographic photo director that he was neck deep in photographers, but only ankle deep in story ideas. Many creative people sometimes feel that way today with a plethora of hardware and software and the skills to use them, but without inspiration for the ideas to put it all to good use. The author states in his introduction that this book is intended to be used as a "mental drain opener' when the creative juices stop flowing." It is a wonderfully effective tool for just that purpose. Rather than telling the reader exactly what to do, it is a book of a couple of thousand one-liners intended to stimulate ideas.
This handy little book actually fits into the back pocket of my Levis, and because of the rubberized cover (the publisher correctly assumes you'll keep it for years) it doesn't even tear. The book is divided into 2 sections, Graphic Effects and Typographic Treatments. A total of 310 different "ideas" are each presented in a two page layout, verbalized on the left, and illustrated on the right (just like your brain works!)
The discussion of the idea of "Reverse", for example, states "Reverse one or more images from another" paired with a simplified black lightbulb graphic with a white lighting bolt and electrical plug within it, as well as a half dozen other statements and two more drawings.
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44 of 44 people found the following review helpful By A Customer on June 5, 2000
Format: Turtleback
Why didn't anyone think of this before? There's no shortage of "how to" books, but there are VERY FEW books that actually help you come up with the concepts and "looks" for those images and designs. You've probably got shelves full of books that help you use your computer better and faster, what you need now is a book that will help you use your brain better, faster and more creatively. I can guarantee this book won't end up on your shelf...it'll be parked next to your sketchpad or keyboard at all times!
This fat little plastic-bound book has hundreds of well organized and cleverly illustrated images on the right-hand side of each spread, and short topic-relevant sentences on the left. I'm amazed at how quickly it helps me not only run through potential concepts and styles for new projects, but also how it helps me find ways of giving my own not-quite-ready ideas the extra "tweak" needed to bring them up a notch. I can't imagine not having it next to my computer and/or in my carry-all at all times. My advice for freelancers: get one. My advice for agencies and studios: get one for everybody.
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42 of 46 people found the following review helpful By Diana Baldwin on January 9, 2001
Format: Turtleback
I disagree with a previous reviewer who wrote that this book is the equivalent of "ideas in a can."
I find that to be more true of many of the other design books which showcase the work of the same 100 or so designers in multiple books by the same publisher. I don't have a problem with those books - if you use them to find cool elements which are an explorational springboard.
And that's what I think this book does. We all have walls full of inspiring work, boxes loaded with stuff clipped from magazines, and printed collateral from various sources.
This is no more than that. A place to perch and peer into the realm of "what if I try..."
I don't think the author intends for anyone to go and say, I'll start w/p. 22, add some page 45, and tweak it up w/p. 140.
It's just a way to get the brain to travel a little. It's also a good way to identify a general direction when narrowing your brainstormed ideas.
I don't think we are supposed to stop with what's between the covers of this book. I think it's just an interesting place to start.
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24 of 25 people found the following review helpful By Lorenzo Colloreta on July 24, 2000
Format: Turtleback
Once arrived, I must confess, I said "what the hell, who shrunk this book?".. I did not pay too much attention at the book format during ordering. Anyway, disappointment turned to pleasure just after a few pages. This tiny book is full loaded with suggestions and it's a very helpful friend for brain-storming about graphic ideas. It's the typical book a graphic designer should keep very far from client's eyes!. Worth every dollar. Happy Happy Joy Joy.
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16 of 17 people found the following review helpful By "sparksdesigner" on June 17, 2002
Format: Turtleback
Though I did not really like some of the design solutions that the author came up with in this book, I did like how the book could be used as a very effective brainstorming tool. It's like an alphabetical index of all of the things you have learned as a designer, but that are sometimes forgotten when you are stumped for an idea. It really is best when you are stuck and looking for another direction to try out, it will motivate you with words such as "Movement", "Humanity" Cartoon" and other small suggestions of how to change the look of what you're working on. Great book for starting designers to keep the ideas flowing. A little rudimentary for more experienced designers who run through this mental checklist everytime we design. But, overall it is worth the money, a good little refresher course on design ideas and principles.
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