You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.
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About the Author
Brett Robbs (Boulder, CO) is an associate professor of advertising in the School of Journalism and Mass Communication at the University of Colorado at Boulder. He has more than 20 years of advertising experience, and his work has been honored by the ANDYS, the EFFIES, Communication Arts, the New York Art Director's Club and the London International Advertising Awards.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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recruiting directors, assistant media planner, junior planner, media supervisor, assistant planner, art producer, account planners, media planners, broadcast producer, creative brief, assistant account executive Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, Crispin Porter, Deutsch's Sheldon, San Francisco, Leo Burnett, United States, K's Snitow, K's Selis, K's Taylor, The Martin Agency, K's Barry, Burger King, Kaplan Thaler Group's Koval, The Richards Group, Senior Vice President, Burnett's Folkens, Old Spice, Secret Weapon's Vidor, The Get It Factor, K's Meyer, One Show, Crispin's Steinhour, Burnett's Schnabel, Miami Ad School Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
recruiting directors, assistant media planner, junior planner, media supervisor, assistant planner, art producer, account planners, media planners, broadcast producer, creative brief, assistant account executive Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, Crispin Porter, Deutsch's Sheldon, San Francisco, Leo Burnett, United States, K's Snitow, K's Selis, K's Taylor, The Martin Agency, K's Barry, Burger King, Kaplan Thaler Group's Koval, The Richards Group, Senior Vice President, Burnett's Folkens, Old Spice, Secret Weapon's Vidor, The Get It Factor, K's Meyer, One Show, Crispin's Steinhour, Burnett's Schnabel, Miami Ad School Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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