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IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers Paperback – May 12, 2010


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IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers + Zing!: Five Steps and 101 Tips for Creativity On Command + IdeaSpotting: How to Find Your Next Great Idea
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Product Details

  • Paperback: 256 pages
  • Publisher: HOW Books; 1 edition (May 12, 2010)
  • Language: English
  • ISBN-10: 1600616690
  • ISBN-13: 978-1600616693
  • Product Dimensions: 5.2 x 0.7 x 7.2 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #416,667 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Sam Harrison has more than 20 years of diverse and successful experience in creative roles, including product innovation, branding, advertising, public relations, direct marketing and event planning. He was also a senior vice president with an S&P 500 firm and has worked with clients and affiliates such as Major League Baseball, NFL, Hallmark, Hasbro, American Express and more. Currently he is a professional speaker and workshop leader for firms, associations and conferences throughout North America and beyond. He is also an instructor at Portfolio Center, a graduated studies program specializing in creative brand communications. He lives in Atlanta, Georgia.

More About the Author

Sam Harrison speaks and writes about creativity in the business world - and he speaks from experience. Throughout his career, Sam has banked on his creativity for success, whether developing new products and promotional events or devising marketing plans and brand partnerships.

He has more than 20 years of diverse, successful experience in creative communications, including product innovation, advertising, PR, direct marketing, special events, affinity marketing, brand licensing and consumer catalogs.

His energetic, real-world talks and seminars on creativity, brainstorming, finding inspiration, pitching ideas and other topics receive rave reviews from audiences everywhere. He is a recommended, all-star speaker for the International Association of Business Communicators and a frequent, popular speaker for the annual HOW Design Conference.

Sam is the author of "IdeaSpotting: How to find your next great idea," "Zing! Five Steps and 101 tips for creativity on command" and "IdeaSelling: How to pitch your ideas to bosses, clients and other decision makers."

He is also an instructor of creative process, creative writing and presentation skills at Portfolio Center, a graduate-studies program focused on creative brand communications.

Previously a senior vice president with an S&P 500 firm, Sam has worked with a variety of clients and affiliates, including the National Football League, Major League Baseball, Hallmark Cards, U.S. Humane Society and John Denver Environmental Groups.

His articles on creativity and related topics have appeared in a variety of trade and professional publications, and his feature articles and fiction pieces have appeared in regional and national publications.

He is a member of the National Speakers Association, American Marketing Association, Public Relations Society of America, International Association of Business Communicators, Association of Professional Communications Consultants and was a founding board member of the Atlanta Chapter of the International Special Events Society.

>>> Hire Sam to provide an energetic, inspiring and info-packed talk or workshop to your organization or conference!
_________________________________________________________________________________

"Sam is a natural in front of an audience. He is warm, friendly, humorous and most importantly, informative. He knows his topic and delivers it in such a way that is both understandable and enjoyable. And his southern charm doesn't hurt!
I would recommend Sam as a speaker any day." - Heather Griffin, Conference Manager, HOW Design Conference
_________________________________________________________________________________

Visit his website: www.zingzone.com

Follow Sam on Twitter: @zingzone


(author's photo by Greg Newington www.newingtonphotography.com)

Customer Reviews

4.8 out of 5 stars
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My enthusiasm is both for the ideas he provides as well as the book's layout.
J. Barton
Since that evening in which I quickly read the book, I've since taken more time reading through and noticing little details.
Jessica Tillyer
I feel like this book contains an easily digestible rehash of things I've read before.
vp

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Jessica Tillyer on May 6, 2010
Format: Paperback
Let me begin by acknowledging the fact that I was already a fan of Sam Harrison's two previous books; 'Idea Spotting' and 'Zing!'before ordering 'Idea Selling' from Amazon. When the book came, I began flipping through and surprised myself by looking at the clock an hour later and realizing I had just read almost all of the book. I couldn't put it down. As a creative consultant that sometimes struggles knowing how to sell my idea, this book provided me with ammo. It also helped me organize my thoughts into a more concrete strategy. All in all, I was inspired and ready for my next big pitch.

Since that evening in which I quickly read the book, I've since taken more time reading through and noticing little details. Every time I pick the book up, and not matter what page I begin on, I learn something. I am slightly stunned by the wealth of amazing interviewees are included; everyone from Seth Godin to Sally Hogshead includes advice that has made them successful.
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6 of 6 people found the following review helpful By Stefan Mumaw on September 10, 2010
Format: Paperback
This book completely changed the way I pitch clients. I am a Creative Director for a small ad agency and have been pitching clients for 15 years. I always considered myself decent "in the room" with the client but had no idea how much better I could be. This book challenges conventional practice and provides actionable steps to take to immediately improve the act of selling ideas. Sam Harrison has turned the process on it's head and I'm thankful to have read it when I did. I'm better for it.
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4 of 4 people found the following review helpful By J. Barton on May 3, 2010
Format: Paperback
Any Type A marketing director or ADD creative director will appreciate Sam Harrison's thoughts on idea selling. My enthusiasm is both for the ideas he provides as well as the book's layout. Here are really succinct thoughts pitched in bite-sized chunks that make it very digestible. No matter what page I turn to, in a few seconds I can quickly grasp the core message. This is not a textbook -- thank goodness -- but it helped me rethink my own pitching methodology and I greatly enjoyed his reference to other creative folks and their thoughts on selling ideas.
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2 of 2 people found the following review helpful By vp on July 1, 2011
Format: Paperback Verified Purchase
I feel like this book contains an easily digestible rehash of things I've read before. The layout of the book is easily digestible and makes a good potty book or for people with short attention spans. But in general, I did not find anything super innovative in it.

The reason I'm giving it 4-stars is that it's still a good book, and from what I've seen in my professional career, it would most people wrestling with corporate cultures.

If you have ideas you are looking to pitch or struggling to get visibility among corporate noise, give it a try.
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1 of 1 people found the following review helpful By Ronald Meredith on May 5, 2010
Format: Paperback
I stole the title for this review from the book itself, but it's actually very true. In IDEASELLING, Sam Harrison has brought home the ideas which he presented in his first 2 books. The 3 books together are like owners' manuals for how ANYONE can uncover, develop, and market the spark of creativity present in all of us. IDEASELLING offers concrete instructions about what to do and what not to do to make your ideas universally appealing to all people. I plan to keep this book around for quick review on a regular basis.
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Format: Kindle Edition
I read a lot of books, always have. This book iss one of the most compelling, best presented, best organized book that walked its talk. As I read it I found I couldn’t put it down. In fact, I found that each page triggered so many ideas and ways to apply what Sam shared on how to successfully pitch creative ideas. After reading it 3 or 4 times over the past 4 years, I find more ideas and ways to pitch them arise as I read it yet again last week. Great book.
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